191. The Coaching Industry & Online Business World is Imploding—How to Navigate as Christian Business Owners

Christian Online Business Coach, Scaling Coach, Acceleration Coaching,

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Hey, hey, guys! I’m really excited to chat about the coaching industry and the online world and how it’s imploding right now. This is something that I’m really excited to chat about. There’s so much chatter, so much fear, and things are just crazy. It’s an election year, the recession is continuing, and people are making decisions out of fear. But today, we’re going to dive into that and explore how we, as Christian business owners, can navigate this chaos.

Listening to God’s Call for Change

Times are tough right now. This year feels almost as unpredictable as 2020. The recession has been ongoing, and it’s making me question so many things. For those of you who don’t know, I built my entire online business during a recession, so it’s always felt perilous. But this time around, things feel different.

I’ve been feeling this pull to revamp things, not just because of the state of the world but because of where the Lord is leading me. When God speaks, you just know. It’s undeniable. I’ve had to surrender what I want for what He wants to do in this next season. This involved making some hard decisions and letting go of things I loved, like certain structures in my business, to step into what He’s calling me to do now.

For instance, we started homeschooling our kids this past year, which was a significant lifestyle change but so rewarding. This change has also influenced how I structure my coaching programs. I feel called to invest more of my one-on-one energy into my family, which means adjusting my business operations to make that possible. Simplifying my business processes has been crucial in this season.

Navigating Economic Shifts

As many of you know, I went on a sabbatical and taking the pressure off was so liberating, and I’ve had time to think about what needs to change in my business and life. We’ve updated the Selah Collective, our 12-month group coaching program for Holy Spirit-led coaches and course creators. We’ve also added a three-month accelerated track to meet the current needs of our community.

Offers need to change in this season. If things have slowed down for you, it’s a sign to reevaluate. For me, this season hasn’t been slow, but I felt the need to change for my family’s sake. I’ve been restructuring programs to align with both my family’s needs and the current economic climate. We’re seeing a swing towards lower ticket offers as the first point of contact with customers because people are tighter with their purse strings right now. But don’t be misled—high-ticket programs are still selling well as back-end offers.

This summer, things are low-key, which is a great time to rest a bit. You don’t want to take your foot off the pedal entirely, but use this time to list build and reevaluate your strategies. July is typically slow, so it’s perfect for bumping your ad spend to get more effective leads.

People will buy again, and I believe we’ll see a pre-election spending surge. Buyers will get tired of sitting and waiting. They’ll reach a point where fear no longer stops them. Remember, there’s no recession in a kingdom economy. Crazy times shouldn’t stop you from doing what you’re called to do. Show up every day, make wise decisions, and trust God.

Multiple income streams are essential. Don’t put all your eggs in one basket. If you have a stable job, don’t quit it to jump online until you’re well on your way to replacing your income. It’s challenging to navigate building a business and working a job, but self-discipline is key.

Finally, it’s time to take action. Don’t just gather information—do something with it. If you’re ready to jump in and make things happen, you absolutely can, no matter your circumstances. Vision and hard work go hand in hand. Be a good worker and sow into what God has shown you for this next season.

Join the Selah Collective

We’ve revamped the Selah Collective by adding a three-month accelerated track to meet the current needs of our community. With these changes we have new bonuses, and enhanced support for Facebook and Instagram ads. Organic reach is slow, and platforms want you to pay to be seen. We’re here to help you build those multiple income streams through effective paid advertising.

I hope you feel inspired to take action and build something incredible. 


12-Month Group Coaching Program: It’s an amazing time to join The Selah Collective! Big changes are coming to my program! This program is for you if you are a faith-filled coach or course creator and are ready to step radiantly into God’s calling for your life by building, launching, and scaling your high-ticket signature coaching program. Enroll here for The Selah Collective to go from $0 to $100K in the next 12 months.

Women of Valor 3-Part Free Mini-Course: Learn how identity and healing create rich soil for an online business, how to create 6 + 7 figure offers and how you can implement the Esther Upleveled Sales System in your online business. Register for free 3-part mini-course here.

The 25-Page FREE $100K Guide: If you want to hit your first $100K in your coaching business in the next 12 months, grab my guide: 12 Months to $100k! This is for you if you are struggling in your online business, you haven’t launched yet, you aren’t sure where to start, or you’re just stuck on the hamster wheel of posting on social media with no results. With this guide as your roadmap, learn how you can hit $100K in the next 12 months. I’m spilling all my secrets, from how I built my own businesses to providing you with behind-the-scenes info about revenue, ad spend, and profit, plus my proven 5-phase plan to help you get started! 

Recession-Proof Online Business: Click here to register for my FREE masterclass, Build Your  Coaching Business Around Your God-Given Calling! Learn how to shut down the fear and claim the faith while booking out and building your God-given online coaching or course-based business in the next 90 days! Just starting out or ready to scale? You don’t want to miss this free class!

The Productivity Playbook: Designed to help you build your online business in only 20 minutes a day, now is a great time to get your year started off with the right habits! Businesses are built on habits – without good ones, your business will probably suffer. This is your go-to guide that will help you sit down at your desk and know exactly what you are working on each day. From daily tasks to content planning to organizing your team, this playbook will help walk you through where and what to focus on. Click here to get your business organized for 2024!

Kartra: Want to get started with Kartra, the all-in-one funnel builder? Use this link for a 14-day trial!

Join the Set-Apart Women Coaches Facebook group: As a Christian business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community, and connect with other online business owners who are Wild + Radiant just like you!

Free Instagram DM Automation Template: If you’re tired of spending hours DMing your audience, check this out! Designed specifically to help coaches and course creators just like you, get FREE, ORGANIC email leads on Instagram using this DM template. Now, instead of spending hours on DM outreach, you can let this simple tool do it for you while you sit back and reap the rewards.

Follow me on Instagram: Follow Ashley June Co. on Instagram

Subscribe and leave a review: Subscribe to the podcast, leave a review on Apple, and email me a screenshot at team@wildandradiant.com to get a FREE coffee!


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Helping holy-spirit led coaches and course creators radically disrupt ministry and bring in $10-50k+ months online!