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Okay ladies, man oh man, it has been a while! Honestly, it has been kind of glorious. I have not been on the podcast for a good month/month and a half, give or take, and it totally was not intended.
As a Christian Business Coach, I talk to Christian women building online coaching businesses every single week, and three problems keep coming up over and over again. Either the offer is not landing anymore, the messaging blends in instead of standing out, or there is no real system behind selling your offer. If any of that sounds familiar, keep reading, because today I’m breaking down why your offers might not be selling in 2026, and exactly how to fix it ASAP.
This summer was a little bit of a doozy, not in a bad way, but in a good way. We had a lot of white space, and now August is shaping up to be a very busy month with some things I cannot wait to share with you. But today, I wanted to talk about why your offers are not selling right now, because I am seeing this everywhere.
Over the last two years specifically, it has felt like everything is getting tighter. It feels like you have to post more, create more, and have more conversations just to get the same results you used to get with half the effort. Honestly, in this day and age, it almost feels like you are working twice as hard for the same dollar you were making a couple of years ago.
But the thing is, that is industry-wide. You are watching people drop businesses like flies, and you are even seeing big names completely pivot or shift what they are doing. This is a time when things are being rocked. And at the same time, so much hasn’t changed either. We have watched things like the “live automated webinar” disappear for years and then make a comeback. I have even heard live events are making a huge comeback this fall because people are tired of automation. They want real people. They are tired of getting fed AI content all the time, and they just want real, authentic experiences.
So here is what I am seeing as the three biggest reasons your online offers and programs might not be selling right now, and what you can do about it…
Your Offer Does Not Meet What the 2026 Buyer Actually Needs
The first reason is that maybe your offer just does not meet what the 2026 buyer needs or wants anymore. I have a story about this from my own online coaching business. Behind the scenes, we are actually making some huge changes to The Selah Collective, which is our twelve-month group coaching and one-to-one mentoring program.
We are still selling it and bringing in clients consistently, but I am noticing my clients struggling with different things than they were a couple of years ago. We are hitting our five year anniversary on that program, over 200 women who have come through it, and every two to three years, I make a shift to the offer. We are due for that shift, and I am so excited to announce what that’s going to look like soon.
I think that is just true for anything you build. You are not going to ride out the exact same offer, the same bonuses, or the same delivery forever. You have to keep building an intentional offer suite for your online coaching business instead of just riding out what worked before. One thing we are noticing right now is that low-ticket and mid-ticket offers are actually helping sell people into higher-ticket programs. People are making buying decisions a little bit at a time instead of one huge upswing. That is actually one of the reasons we created The Sanctuary, our monthly membership where women get mind, body, and soul clarity along with business support. We have had a lot of women come into The Sanctuary and then upgrade into The Selah Collective, and it has been so fun to watch that funnel work itself out.
I have also noticed more pay-in-full clients lately in my high-ticket programs, which has been pretty sweet. But all that to say, you have to ask yourself, “Is this what my person actually needs in this season?” My clients right now are overwhelmed. There are over fifty billion marketing strategies out there, and they do not know who to trust because everyone is saying something different. What they really need is implementation over information, and that is the trend I am seeing across the board.
Your Messaging Is Not Setting You Apart From Everyone Else Online
The second reason your offers might not be selling is that your messaging isn’t setting you apart online. This is a big one because AI kind of gives you a cheat code, but it is not really a cheat code at all. I am loving some elements of AI, and I’m also hating some elements of it. I’ve had to have some hard conversations with clients where I have to say, “Listen, this sounds like every other Susan out there trying to launch an online business. We have to get you unique.”
If your messaging isn’t setting you apart because you are letting AI write all of it, or you are following a templated formula without putting who the Lord created you to be inside of it, you are going to have a really hard time differentiating yourself in the marketplace. Understanding what AI can and cannot do for your online business matters here. AI is stealing so many voices right now, and I honestly think people need to learn how to write without it first before they lean on it.
My husband and I went on a bike ride into town the other night, and an e-bike passed us in the dark. He is so against e-bikes, and I was thinking, “Man, AI is kind of like the e-bike of the internet.” Sure, it is faster, and it can be helpful…but you are not actually working for it. You are not training or building the muscle of figuring out your own words. And when you think about your messaging, do you want to be riding the e-bike, or do you want to be the person on the real bike, working hard for it?
People care about you. The trends we are seeing online right now are that people want to see you talking. They want to hear more about you, whether that’s business-related or not. They want to see your family, and they want to see you playing pickleball on a Friday night because that is what helps them relate to you before they ever make a buying decision. Gary Vee has even been talking about this, saying we are going to see an increase in QVC-style live selling and live-streaming content. People want a real person, and that’s exactly where your messaging will set you apart.
You Do Not Have an Actual System for Selling Your Offer
Lastly, and honestly the most important one, is that you do not have a real sales system for your online coaching business. You have a system for pretty much everything else in your life. Maybe you have a cleaning schedule for your home, a homework schedule for your kids, a chore chart, or a system for your morning journaling and Bible study. You have a system for meal planning, but you do not have a system for selling your offer, and that is the hard part.
We truly have to be systematic in everything we do when it comes to selling online. So my question for you is, “What happens if this does not change?” Worst-case scenario, you post and pray until you give up on what God has called you to do.
Here is what I am seeing help right now:
- A clear system behind your messaging, offer, and launch plan instead of random posting
- Implementation over information, where you are actually doing the thing instead of consuming more content
- An offer suite with a low- or mid-ticket entry point feeding into your higher-ticket program
- Real, personal, differentiated messaging instead of AI-generated templates
- A repeatable structure for selling, not just hoping something converts
And here is what I want you walking away with from this episode:
- Your offer may need an update to meet where the 2026 buyer actually is
- Your messaging needs your actual voice in it, not just a prompt
- You need an actual sales system, not just hope and hustle
This is exactly why I am hosting the free, live Set-Apart Sales Masterclass. In this class, we are walking through the “why” behind why your offers are not selling systematically, the steps to get to your first sale or your next hundred thousand dollars, why just having a calling from the Lord is not enough, and the number one thing your marketing is missing.
And if you are ready to actually implement instead of just gathering more information, The Set-Apart Launch University is a seven-day live cohort where I coach you through building an offer that converts, messaging that sets you apart, and a launch plan that gets you to your first sale, your first ten thousand, or your first one hundred thousand dollars online.
You have a calling on your life. Now let’s build the offer, the messaging, and the system that actually gets it in front of the women who need it!
EPISODE LINKS
The Sanctuary: Step into The Sanctuary, an online business wellness club for Christian women who want support in their mind, body, spirit, soul, and business while building their calling.
The Productivity Playbook: Steal my 7-Figure online business rhythms & daily operations with The Productivity Playbook. Grow your online revenue in just 20 minutes a day.
Kingdom Seasons Coaching Quiz: Be sure to check out my Kingdom Seasons Coaching Quiz! Get your custom plan & the action steps you need to take in your business right now, for a thriving online coaching business.
The Selah Collective: It’s an amazing time to join The Selah Collective! This 12-month group coaching program is for you if you are a faith-filled coach or course creator and are ready to step radiantly into God’s calling for your life by creating, launching, and scaling your high-ticket signature coaching program from $0-100k.
Eden: The Mastermind: Join our exclusive group of holy-spirit led women inside of Eden: The Mastermind if you have made at least $20k-100k+ in online business and want to scale to your first $500k-$1M.
Women of Valor 3-Part Free Mini-Course: Learn how identity and healing create rich soil for an online business, how to create 6 + 7 figure offers and how you can implement the Esther Upleveled Sales System in your online business. Register for a free 3-part mini-course here.
The 40-Page FREE $100k Guide: If you want to hit your first $100k in your coaching business in the next 12 months, grab my guide: 12 Months to $100k! This is for you if you are struggling in your online business, you haven’t launched yet, you aren’t sure where to start, or you’re just stuck on the hamster wheel of posting on social media with no results. With this guide as your roadmap, learn how you can hit $100k in the next 12 months. I’m spilling all my secrets, from how I built my own businesses to providing you with behind-the-scenes info about revenue, ad spend, and profit, plus my proven 5-phase plan to help you get started!
Kartra: Want to get started with Kartra, the all-in-one funnel builder? Use this link for a 14-day trial!
Join the Set-Apart Women Coaches Facebook group: As a Christian business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community, and connect with other online business owners who are Wild + Radiant just like you!
Free Instagram DM Automation Template: If you’re tired of spending hours DMing your audience, check this out! Designed specifically to help coaches and course creators just like you, get FREE, ORGANIC email leads on Instagram using this DM template. Now, instead of spending hours on DM outreach, you can let this simple tool do it for you while you sit back and reap the rewards.
Follow me on Instagram: Follow Ashley June Co. on Instagram
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OTHER EPISODES YOU MIGHT ENJOY
248. 2026 Digital Marketing Projections & Trends for Christian Women Online Business Owners
Ready to fix what’s not selling? Join the free live Set-Apart Sales Masterclass.
Ready to implement instead of just learn? Get registered for The Set-Apart Launch University, our seven-day live cohort starting August 24th.
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