Christian Business Podcast, Christian Business Coach, Motherhood, Faith and Business, Start a Business, Business Mindset, Launch a Business

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Welcome to today’s podcast episode! Today is all about what to do as a Christian online coach when you have a failed launch. We all have had failed launches…and it is not fun! Failed launches are very discouraging but there is so much that can be learned from them that will propel you into the success of your next one. I remember in my early days as an online business owner, going through my first BIG launch…and I had NO new people join. The turnout consisted solely of people already familiar with my work. Determined to refine my launching strategy, I dedicated the following months to perfecting it — or so I thought, and had a $20K online launch…I launched again in January and FAILED…I had NO one sign up…


You MUST take ownership…We all encounter setbacks, and it’s essential to recognize any areas where you may have fallen short. Whether it’s a failure to attract new people, a messaging issue, a lack of engagement, or perhaps an unappealing offer, you must acknowledge your role in the failure and commit to doing better next time. Remember, a failed launch does not serve as irrefutable evidence that you should abandon your calling. None of us are perfect, and there is always room for growth. I often reflect on my initial videos and realize just how much I struggled at the beginning.


You have to analyze EVERYTHING! All marketing will eventually work at some point if you keep tweaking it. By asking the right questions, you can identify the pain points that contributed to the failure. Is it an issue with your offer, messaging, lead generation, or sales approach?…Take the time to analyze every single detail. 


As a Christian with an online coaching business, you must be willing to persevere through repeated failures. Building a successful business is not a one-time achievement; it is an ongoing process of refinement. What may have worked previously may cease to yield the same results, requiring you to adapt and modify your approach. Entrepreneurship is a long game—a lifestyle. If God has called you to embark on this journey, embrace it wholeheartedly.. 

We have all encountered failures in our online coaching and course programs. The key is to keep trying and not be discouraged. As Romans 12:12 reminds us, “Rejoice in hope, be patient in tribulation, be constant in prayer.” Additionally, Galatians 6:9 encourages us not to grow weary in doing good, as we will eventually reap a harvest if we persist.

Remember, your failed launch does not define you. It is an opportunity for growth, learning, and ultimately, future success. Embrace the journey, stay faithful, and keep moving forward.


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Helping holy-spirit led coaches and course creators radically disrupt ministry and bring in $10-50k+ months online!