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Hey hey ladies, today I want to talk about the #1 sales skill that Holy Spirit-led women are missing in their online businesses. This one skill has brought over $2 million into my online business! It is such a simple skill, but I think so many of us are missing the tactical application of it.
You’re probably wondering, what is that skill? Well, I’m going to tell you in just a minute. But first, I want you to think about what your potential client is actually experiencing right now, because she has a real desire to feel seen and known and be heard.
The Number One Sales Skill Is Putting Yourself in Their Shoes and Communicating It
Your copy, content, creative, and conversations all need to embody what your ideal client is actually going through, because we all are a soul that wants to be deeply known.
And you can’t avoid it, ladies. You have to be really intuitive to people’s feelings, how they’re interpreting things, and how they look at the world.
So the number one sales skill I want to talk about today is this: you need to be able to put yourself in their shoes and communicate that. That is the main sales skill, and as a Christian Business Coach, it’s the thing I keep coming back to in every part of my online business. It needs to show up everywhere you’re talking to your potential client:
• Your copy and your emails
• Your content and your social posts
• Your creative and your videos
• Your conversations (including your discovery calls)
Why This Easily Comes From Your Testimony, But Your Story Alone Isn’t Enough
The thing is, this easily comes from your testimony because it’s something you’ve actually lived. When you share your story, you’re naturally putting yourself in their shoes because you know exactly what it feels like.
Let’s say you had a marriage where there was infidelity, and your marriage was restored, forgiveness happened, and now you have the best marriage ever. You are going to be able to speak to the woman who is struggling with infidelity right now and wants restoration in a way that is so different than anybody else. You know that pain point, and it’s going to feel natural to both you and them.
But I also think it’s actually rare in the online business and marketing world that somebody can truly put themselves in someone’s shoes and communicate it. We see all the flashy things, the funnels we should run, the events and workshops… and we think we should build our faith-based online coaching business exactly like this other person.
And the main reason I think this is rare is that a lot of people have a really hard time listening. So even if you’ve lived it, if you’re not listening and putting yourself in her shoes and communicating that well, you’re probably not going to make a sale.
And honestly, you get to a point where you can’t just share your story over and over again. You’re going to be put in conversations where you have to re-listen, re-put yourself in her shoes, and communicate that back, and that is a skill you have to keep repeating again and again.
I Don’t Think This Is Natural for Everyone, and Here’s What I’ve Seen
It’s kind of like marriage. So much can be solved with good communication and putting yourself in the other person’s shoes. If you’re taking feedback and failing to correct something, and you’re only thinking about how you’ll respond instead of what your spouse just told you was on their heart, you’re going to have a hard time having a breakthrough because your spouse is not going to feel understood.
And honestly, this is one of the most overlooked sales skills for Christian women in online business. We’ve had team members who are excellent listeners, and we’ve had team members who have been awful listeners. Same with clients: some are excellent at listening, and some are awful at it.
Whenever you work closely with people, you see their skill gaps and where they struggle. When someone is a poor listener, you know immediately that they’re not putting themselves in your shoes.
A team member who can’t listen and put herself in the owner’s shoes, from the vision all the way down to a task, is not going to succeed. And a client who isn’t listening to your guidance and can’t put on her marketing hat and imagine executing as you do probably won’t execute any of your guidance.
What is natural for most of us, especially in this day and age, is to hear something and immediately shut down and feel overwhelmed. I’ll have a client come in, see everything she needs to do to launch her online business, and want to eat the whole elephant at one time. Then she sees a hard tech thing, and she quits (or she delays and avoids).
The hard thing is changing your mindset on this and figuring out how to put yourself in someone’s shoes every day, communicate that, and help her know that you’re in her corner. And to be honest, my company won’t be successful if we can’t keep getting back to the heart of what our client is experiencing. It’s easy for my messaging to drift off course as I grow, and sometimes saying the same thing over and over again is actually what my client needs.
Listening Is Your Top Sales Skill, Even When the Right Answer Isn’t Working With You
So at the end of the day, ladies, listening is your top sales skill. This is what has helped me bring in over $2 million in my online business because I can get on a call with someone, repeat back to her what she’s experiencing, and understand where she is.
Here’s a great example: if a counselor comes to me who wants to launch an online business because she’s tired of working with clients one-to-one, I can say, I 100% know what that feels like.
I had a photography business for years and years, and I realized that if I didn’t work more, I’d have a hard time making more money. That’s honestly why I came into the online business world. I wanted to work the same hours but 5X my income.
I also get that it can be a really scary transition because you have income already coming into your accounts every month, and you don’t want to just turn away clients. When I was in her position, I felt the Lord tell me to go do this thing, and I actually turned away $20K months and over 250 inquiries the next year to go build my online business.
Not that I recommend that path for everyone! My husband also had a day job, so I could afford to take that break, and I had to count the cost. Our lifestyle suffered a little bit, and we had to penny-pinch… but I knew that was something we could do.
And this is why listening matters so much. If you’re wondering how to sell your online coaching program without pressure, this is a huge piece of it… because when you listen well, you’ll know how to position your offer as the best solution for her, if it’s actually the right solution. And sometimes it’s not.
I’ll have potential clients come on discovery calls and tell me they’re down to their last dollar and need to pay the bills next month. My advice is that they need to get stable first because building from anxiety and pressure is so different than building from a place of peace where the Lord is walking you through it. So here’s the skill, broken down:
- Listen to what she is telling you is on her heart
- Put yourself in her shoes and imagine what she’s feeling
- Communicate it back so she feels seen, known, and heard
- Then go implement and execute on it
Put On Your Marketing Hat So Your Emails, Videos, and Calls Actually Connect
When you’re listening well, you should be able to write the emails, create the videos, create the social posts, and have the conversations that connect with your ideal client because you truly know her. She is known, seen, and heard.
I like to say, “Put on your marketing hat.” It’s almost like being an actor on a stage who can step into the identity of another person and speak as if she were that person.
When I’m helping one of our Honeycomb clients and our team is installing things into her online business, I literally have to sit down for a couple of moments and put on her identity. I’m thinking, “How would I be feeling if I were her, and how would her client be feeling if she were experiencing this?”
It takes good listening skills and absolute empathy. I don’t think you can run a Holy Spirit-led online business well and truly help people without it. And when the marketplace shifts, you have to listen to those shifts and make changes accordingly.
This is really what sets you apart in the marketplace. Inside The Selah Collective and Honeycomb, a huge piece of what we do is listening, so we can extract what our clients are actually trying to say, help them organize it, take it out into the world, and monetize it.
Come Build Your Set-Apart Sales System With Me at the Live Masterclass on November 9th
So ladies, here’s what it all boils down to: put yourself in her shoes, communicate what she’s feeling, and keep listening because listening is your top sales skill.
If you want to go deeper, I would love for you to join me for the Set-Apart Sales Masterclass on Monday, November 9th. It’s a 90-minute live masterclass on Zoom where we’re going to walk through how to build a simple and repeatable sales system that sets you apart.
Because in all reality, sometimes as Christians, we think if God told me to build it and I build it, they will come. That’s actually a lie, and so many of you ladies get very, very sad when the clients don’t show up overnight.
This is a sales system that has helped women reach their first sale, their first 10K month, and their first or next six figures. Your sales won’t be based on feelings or spending your life on social media… they’ll be based on Biblical order and being led in wisdom by the Holy Spirit. There are no replays, so get registered ASAP!
Whether you’re a coach, course creator, service provider, ministry leader, podcaster, author, or speaker, these same systems apply to your online business. I can’t wait to see you there, ladies. Let’s go do the thing!
Learn the proven sales system that helped women reach their first sale, first $10K month, and first or next six figures. Join us at the Set-Apart Sales Masterclass (November 9)
Need to build a repeatable sales system that brings in the consistent revenue each and every month? The Set-Apart Launch University (starting November 30) shows you the sustainable system that brings in the clients & cash flow you keep praying for.
EPISODE LINKS
Biblical Sales Fix: This Biblical Diagnostic Method is for you if you’re praying over your business and asking God for favor only to get to the end of the week with nothing to show for it. The Biblical Sales Fix helps Holy-Spirit-Led women like you finally move from survival mode to $100K.
The Sanctuary: Step into The Sanctuary, an online business wellness club for Christian women who want support in their mind, body, spirit, soul, and business while building their calling.
The Productivity Playbook: Steal my 7-Figure online business rhythms & daily operations with The Productivity Playbook. Grow your online revenue in just 20 minutes a day.
Kingdom Seasons Coaching Quiz: Be sure to check out my Kingdom Seasons Coaching Quiz! Get your custom plan & the action steps you need to take in your business right now for a thriving online coaching business.
The Selah Collective: It’s an amazing time to join The Selah Collective! This 12-month group coaching program is for you if you are a faith-filled coach or course creator and are ready to step radiantly into God’s calling for your life by creating, launching, and scaling your high-ticket signature coaching program from $0-100k.
Women of Valor 3-Part Free Mini-Course: Learn how identity and healing create rich soil for an online business, how to create 6 + 7 figure offers, and how you can implement the Esther Upleveled Sales System in your online business. Register for a free 3-part mini-course here.
The 40-Page FREE $100k Guide: If you want to hit your first $100k in your coaching business in the next 12 months, grab my guide: 12 Months to $100k! This is for you if you’re struggling in your online business, you haven’t launched yet, you aren’t sure where to start, or you’re just stuck on the hamster wheel of posting on social media with no results. With this guide as your roadmap, learn how you can hit $100k in the next 12 months. I’m spilling all my secrets, from how I built my own businesses to providing you with behind-the-scenes info about revenue, ad spend, and profit, plus my proven 5-phase plan to help you get started!
Kartra: Want to get started with Kartra, the all-in-one funnel builder? Use this link for a 14-day trial!
Join the Set-Apart Women Coaches Facebook group: As a Christian business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community, and connect with other online business owners who are Wild + Radiant just like you!
Free Instagram DM Automation Template: If you’re tired of spending hours DMing your audience, check this out! Designed specifically to help coaches and course creators just like you get FREE, ORGANIC email leads on Instagram using this DM template. Now, instead of spending hours on DM outreach, you can let this simple tool do it for you while you sit back and reap the rewards.
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