Listen on:
Apple | Spotify
Merry Christmas, ladies!
We’re standing at the edge of a brand-new year, and I’m already dreaming about everything God is stirring for 2026. But before we step into predictions and prophetic direction for the online business world, I felt compelled to dig into a topic that has honestly worn on my heart for a long time: Christian women entrepreneurs are dramatically over-spiritualizing everything in online business.
This conversation isn’t meant to shame, accuse, or point fingers. It’s something I’ve witnessed for years in the coaching space. It’s something I’ve walked through personally. And it’s something that holds countless women back from the very things God has asked them to build. If we don’t talk about it honestly, we’ll keep repeating the same spiritualized cycles while expecting supernatural change.
The Complicated Dance of Being a Christian Entrepreneur
Running a business as a believer is complicated. I’ve lived inside Christian culture my whole life – from youth group, to young adults, to serving in the church, to now stewarding a business that openly ministers to Christian women. And one thing becomes obvious over time: Christians wrestle deeply with decision-making.
Women worry they’ll take a wrong step, act out of ambition, miss God’s will, offend someone spiritually, or accidentally build something worldly. We desire so deeply to honor the Lord that we end up living with a constant fear of misalignment. Instead of operating with wisdom, we wait for perfection. Instead of taking responsibility, we wait for signs. Instead of building steadily, we hope for supernatural shortcuts.
And when we’re unsure, we default to the safest-sounding option: I’m waiting on God.
But waiting on God can easily become a spiritual-sounding disguise for fear, insecurity, or indecision. It can also become the reason why nothing ever changes.
When “Waiting on God” Turns Into Avoidance
There is a version of over-spiritualization where women sit on their calling for years because they’re waiting for the ideal conditions. They want perfect timing, perfect clarity, perfect finances, perfect peace, or perfect alignment. They want to feel ready before they act, but readiness rarely comes before obedience.
Faith does not grow in the waiting room. Faith grows in movement.
I’ve watched women pray fervently for their coaching business to grow, yet avoid the very steps that create growth. They pray for clarity, but won’t commit to an offer. They pray for provision, but refuse to invest or steward wisely. They pray for impact, but never actually launch. And in the end, a decade can pass – slowly, quietly – with no tangible fruit at all.
Eventually they conclude, It must not have been God.
But it wasn’t that the calling wasn’t God. It’s that the action never matched the calling.
Over-spiritualizing becomes a shield against responsibility. It whispers that the lack of movement is holy, when in reality, it’s simply hesitation.
When “God Told Me” Becomes Permission to Chase Every Feeling
On the other side of the spectrum, there are women who act on every impulse and attach spiritually charged language to each decision. Every new idea becomes a God idea. Every whim becomes a direction. Every emotional wave becomes the Holy Spirit leading.
As a Christian Business Coach, I see this often. A woman enters a program full of excitement, convinced God told her to start this exact business. A few weeks later, she’s shifting her niche. Then she’s pivoting her brand. Then she’s launching something entirely different because she had a dream or a sudden spark. Then she decides she’s no longer called to business at all and wants to bow out.
The pattern is always the same: a constant trail of unfinished ideas and abandoned assignments.
This isn’t discernment – it’s instability with spiritual language attached to it. It’s a way to validate emotional turbulence without acknowledging a lack of discipline. When every feeling becomes a divine direction, there is no foundation to build on. There’s only movement without momentum.
And momentum is what builds a sustainable online business – not spiritualized excitement.
The Subtle Escape Mechanism Hidden in Over-Spiritualization
What I’ve learned over the years is that over-spiritualization often isn’t about holiness at all. It’s about emotional comfort. Some women use spiritual language to excuse themselves from responsibility, risk, follow-through, or discomfort. It becomes a soft, holy-sounding refuge from the real work of building something.
Sometimes it even becomes a form of escapism.
We can convince ourselves that avoiding action is waiting on God, when really, we’re waiting for fear to disappear – which it rarely does. We can tell ourselves that pivoting constantly is obeying God’s voice, when really, we’re avoiding the discomfort of commitment and consistency. We can declare that we’re living from peace, when the truth is we’re avoiding anything that stretches us.
Joyce Meyer has famously described Christians who are so in the clouds that they’re no earthly good. I see that in Christian online business. Women are so focused on spiritual feelings that they lose integrity, strategy, grounding, and stewardship. They forget that God calls us not only to worship but also to work. Not only to pray, but also to plan. Not only to listen, but also to lead. Walking with the Spirit does not exempt us from building with structure.
Why This Destroys Businesses (And Confidence)
The over-spiritualization cycle eventually leads to frustration. Women feel like they’re missing something. They blame themselves. They blame God. They question whether they ever heard Him correctly. They wonder if Christian online entrepreneurship was the wrong path altogether.
But the issue was never their calling – the issue was their pattern.
Over-spiritualizing leads to:
- Stop-and-start momentum…
- Never finishing what was started…
- Missing key opportunities…
- Inconsistent marketing…
- Emotional exhaustion…
- Resentment toward the process…
- Lack of long-term growth…
Women assume they failed, when in reality, they never gave their ideas the time, structure, or maturity to succeed.
A More Grounded Way to Build as a Christian Woman
There is a middle path – one where spiritual sensitivity and practical wisdom operate together. It’s where we pray, but we also plan. We listen, but we also labor. We discern, but we also decide. We trust God deeply, but we’re not passive. We recognize the Spirit’s leading, but we don’t use Him as a free pass to avoid responsibility. This is the space where mature Christian online entrepreneurs thrive.
They learn to ask: What is God actually asking of me right now?
And then they follow that assignment consistently – whether or not it feels glamorous, easy, fun, or emotionally comfortable. They finish what God started in them. They protect their commitments. They ground their decisions in wisdom. They build with patience. They stop expecting perfect clarity before taking imperfect action. And they recognize that feelings are not the voice of God – and not a reliable strategy. This groundedness changes everything.
Stewarding Your Calling Without Over-Spiritualizing It
If you’ve found yourself in either extreme – waiting endlessly or jumping impulsively – let this be an invitation back into balance. God is not asking you to build your business out of fear or frenzy. He’s asking you to build it with Him.
Not in spiritual chaos.
Not in emotional instability.
Not in protection disguised as holiness.
But in wisdom, maturity, and grounded faith.
You are capable of discerning well, planning well, stewarding well, and finishing well. When you stop over-spiritualizing the process, you actually create space for God to move through it – not around it.
And that’s where the real fruit begins.
EPISODE LINKS
Free Low-Ticket Offer Blueprint Guide: Grab my Free Low-Ticket Offer Blueprint Guide – the one where I break down how a single $37 product brought in over $66,000 into my business. You’ll see how I structured it, why it worked, and how to communicate the value of what you offer in a way that converts (without feeling salesy).
Kingdom Seasons Coaching Quiz: Be sure to check out my Kingdom Seasons Coaching Quiz! Get your custom plan & the action steps you need to take in your business right now, for a thriving online coaching business.
The Selah Collective: It’s an amazing time to join The Selah Collective! This 12-month group coaching program is for you if you are a faith-filled coach or course creator and are ready to step radiantly into God’s calling for your life by creating, launching, and scaling your high-ticket signature coaching program from $0-100k.
Eden: The Mastermind: Join our exclusive group of holy-spirit led women inside of Eden: The Mastermind if you have made at least $20k-100k+ in online business and want to scale to your first $500k-$1M.
Women of Valor 3-Part Free Mini-Course: Learn how identity and healing create rich soil for an online business, how to create 6 + 7 figure offers and how you can implement the Esther Upleveled Sales System in your online business. Register for a free 3-part mini-course here.
The 40-Page FREE $100k Guide: If you want to hit your first $100k in your coaching business in the next 12 months, grab my guide: 12 Months to $100k! This is for you if you are struggling in your online business, you haven’t launched yet, you aren’t sure where to start, or you’re just stuck on the hamster wheel of posting on social media with no results. With this guide as your roadmap, learn how you can hit $100k in the next 12 months. I’m spilling all my secrets, from how I built my own businesses to providing you with behind-the-scenes info about revenue, ad spend, and profit, plus my proven 5-phase plan to help you get started!
The Productivity Playbook: Ready to stop wasting hours on random tasks and finally know exactly what to work on each day? Grab The Productivity Playbook and steal my 7-figure business rhythms + 20-minute daily checklist so you can streamline your Kingdom business and grow consistently – without overwhelm.
Kartra: Want to get started with Kartra, the all-in-one funnel builder? Use this link for a 14-day trial!
Join the Set-Apart Women Coaches Facebook group: As a Christian business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community, and connect with other online business owners who are Wild + Radiant just like you!
Free Instagram DM Automation Template: If you’re tired of spending hours DMing your audience, check this out! Designed specifically to help coaches and course creators just like you, get FREE, ORGANIC email leads on Instagram using this DM template. Now, instead of spending hours on DM outreach, you can let this simple tool do it for you while you sit back and reap the rewards.
Follow me on Instagram: Follow Ashley June Co. on Instagram
Subscribe and leave a review: Subscribe to the podcast, leave a review on Apple or comment on Spotify, and email me a screenshot at team@wildandradiant.com to get a FREE GIFT!
OTHER EPISODES YOU MIGHT ENJOY
Comments +