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Hey there, ladies! It’s Ashley June here, your Holy Spirit-led online business coach, homeschool mama, and lover of all things themed parties! Today’s episode is a fiery one, and I can’t wait to unpack it with you: Are live launches dead in 2025? Let me just say—spoiler alert—it’s the biggest piece of rubbish I’ve heard lately.
The Bold Claim: Are Live Launches Dead?
So, I opened an email the other day, and it’s screaming that live launches are dead. I gasped! The audacity! Whoever is writing this kind of stuff is absolutely lying to you. Ladies, live launches are not dead, and let me boldly declare this—they will never die.
If you’re not familiar, live launches are essentially live events. Think live webinars, live workshops, live challenges, or bootcamps. Whether they’re virtual or in-person, they’re all about selling live. But somewhere along the way, live launches got a bad rep. Why? Because everyone’s chasing the “passive income” dream—you know, sipping margaritas in Tahiti while the money magically flows in. Let me tell you, though, there’s a lot of smoke and mirrors in this industry.
Why Live Launches Are Thriving
Here’s the thing: people will always buy more from a live experience than they ever will passively. Why? Because live launches offer something irreplaceable—the human touch. When someone gets to interact with you in real-time, when they feel that connection, the impact is unparalleled. No amount of automation, AI, or evergreen funnels can fully replicate that.
Oh, and here’s the kicker—those same “gurus” who claim to have mastered evergreen or passive income? Most of them started with live events, and many of them are still doing them. They just package it differently. So don’t buy into the lies.
In fact, in this crazy economy, live launches are one of the most consistently reliable ways to sell. They provide timeless strategies that work even when the market is shaky. Trust me, if live launches were dead, my bank account would look a whole lot different.
Be Discerning in Your Marketing
Now, let me get a little real with you. If you’re new to the online business world, live launches should absolutely be your starting point. Evergreen strategies aren’t for beginners—passive income doesn’t really exist in the way people think it does. Trying to jump straight into automation without understanding the form and function of selling will wear you out.
Live launches force you to walk through the sales process in a way that nothing else does. They give you an expedited learning experience, teaching you how to serve your audience effectively. And as you scale, you can integrate some evergreen elements, but don’t believe for a second that live launches need to be replaced.
Here’s the honest truth: I used to think scaling meant stepping away from live launches entirely, but over time, I’ve realized that’s not the case. Even the biggest names in the industry are running live events regularly. For me, a healthy mix of live launches (about 2-4 times a year) and evergreen systems works beautifully. It keeps my marketing schedule manageable and my business thriving.
Something Exciting Is Coming Soon!
Ladies, before I wrap this up, I have some exciting news. We’ve got something big on the horizon—stay tuned for details in the coming weeks! And if you’re ready to take your business to the next level, now is your last chance to get on the waitlist for Eden: The Mastermind.
Eden: The Mastermind is for Holy Spirit-led women who’ve already made money in their business and are ready to scale to their first $500K. It’s not about adding more to your plate—it’s about creating the time, strategy, and relationships you need to thrive. Trust me, you don’t want to miss this opportunity to join a community of women who are just as bold and radiant as you.
Remember, live launches are far from dead. They’re alive, thriving, and an incredible way to build your Christian online coaching business. So don’t fall for the lies—be discerning, stay the course, and trust God’s plan for your business. Until next time, keep building your Holy Spirit-led empire!
EPISODE LINKS
Kingdom Seasons Coaching Quiz: Be sure to check out my Kingdom Seasons Coaching Quiz! Get your custom plan & the action steps you need to take in your business right now, for a thriving online coaching business.
The Selah Collective: It’s an amazing time to join The Selah Collective! This 12-month group coaching program is for you if you are a faith-filled coach or course creator and are ready to step radiantly into God’s calling for your life by creating, launching,and scaling your high-ticket signature coaching program from $0-100k.
Eden: The Mastermind: Join our exclusive group of holy-spirit led women inside of Eden: The Mastermind if you have made at least $20k-100k+ in online business and want to scale to your first $500k-$1M.
Women of Valor 3-Part Free Mini-Course: Learn how identity and healing create rich soil for an online business, how to create 6 + 7 figure offers and how you can implement the Esther Upleveled Sales System in your online business. Register for a free 3-part mini-course here.
The 40-Page FREE $100K Guide: If you want to hit your first $100K in your coaching business in the next 12 months, grab my guide: 12 Months to $100k! This is for you if you are struggling in your online business, you haven’t launched yet, you aren’t sure where to start, or you’re just stuck on the hamster wheel of posting on social media with no results. With this guide as your roadmap, learn how you can hit $100K in the next 12 months. I’m spilling all my secrets, from how I built my own businesses to providing you with behind-the-scenes info about revenue, ad spend, and profit, plus my proven 5-phase plan to help you get started!
Kartra: Want to get started with Kartra, the all-in-one funnel builder? Use this link for a 14-day trial!
Join the Set-Apart Women Coaches Facebook group: As a Christian business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community, and connect with other online business owners who are Wild + Radiant just like you!
Free Instagram DM Automation Template: If you’re tired of spending hours DMing your audience, check this out! Designed specifically to help coaches and course creators just like you, get FREE, ORGANIC email leads on Instagram using this DM template. Now, instead of spending hours on DM outreach, you can let this simple tool do it for you while you sit back and reap the rewards.
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Subscribe and leave a review: Subscribe to the podcast, leave a review on Apple, and email me a screenshot at team@wildandradiant.com to get a FREE coffee!
OTHER EPISODES YOU MIGHT ENJOY
Episode 128: Breakdown Results from My Last Launch!
Episode 126: Launch Your Coaching Program and the Social Proof You Need
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