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Are you a Christian faith based coach or course creator who wants to reach the next level in your coaching business? I am so excited because today we will be talking about the quickest way to launch your coaching program and get social proof OVERNIGHT! Whether you are a brand new business owner or an advanced business owner, launching is a key element that should not be overlooked in your business strategy. I have been launching for a long time now and have created a GREAT strategy that is truly timeless.
In 2018 after closing my photography business, I did my first little “launch” for my Christian online coaching business and brought in $20K of paid students. This was the easiest launch I’ve ever done. I literally created a Facebook group and invited photographers in my community to come join. I was in the process of creating a program for photographers to learn how to build a successful photography business like I did and to my surprise 35 people joined my group.
May of 2019 my Facebook group went dead so I relaunched my coaching business by using paid advertising. My goal was to bring in new people onto my email list and into my Facebook group for the launch. Running ads is risky and has become more costly, but you have to go in knowing that there will be hiccups. As for me, it was totally worth the $5,000 I spent on paid advertisement because I had a family at home and just did not have the time to post on social media all the time. This was the first start of building an audience for me.
Fall 2019 is when I did my third Facebook launch and started to see a return on my investment. I took the strategy I created from my previous launch experience and continued to build my audience through paid advertisement and engaging in my Facebook group.
How you build a group is very important and WHEN you build your group is important. It is easy for a Facebook group to die out..so don’t do this unless you are ready to launch NOW. If you are getting ready to launch then I recommend starting your group four to six weeks prior to launching your program. Do not be the person who has not put in the time to establish their messaging in order to keep the group live and active. The goal is to bring people into your group who will convert into clients – KEEP their attention!
To be successful in your Facebook group launches, you must consider the customer journey. You must think from the perspective of your potential clients. What questions do they have, how are they feeling, and what are their objections? Thinking about what would get your client excited and say yes to your offer is key to creating the ultimate community experience. You MUST build connections that will draw clients into your program. If you want to build community then utilize Facebook engagement such as chat features and events.
There is such a great opportunity in utilizing Facebook groups that should not be left on the table. If you’re smart about this you will be able to get social proof overnight of whether or not your program will work. So If you are wanting to launch your coaching program, get it out quick and not wait for an evergreen funnel then launching in a Facebook group is the way.
This month we are going to be focusing on launching and taking a nitty gritty deep dive into my experience last month and I have an exciting announcement coming…I am also going to be sharing my launch results which I can’t wait for!!
Are you ready to radiantly build, launch and scale your high-ticket signature coaching program to $100k in the next 12 months? Check out my quick 20 minute training for building your group coaching business and how I built my own $100K program. Get the free training here!
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