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Hey there, friends! Welcome back to the podcast! I’m so excited about today’s episode because we’re diving into something foundational for every Christian online business owner: your marketing ecosystem. Whether you’re scaling your online business or setting the groundwork for long-term sustainability, this is a conversation you won’t want to miss.
Let’s be real—building an online business is a battlefield, but you don’t have to do it the world’s way. Today, I’ll share the key components of a successful marketing ecosystem and why it’s critical for long-term scalability. Ready to disrupt ministry and create that six- or seven-figure legacy business? Let’s dive in.
What is a Marketing Ecosystem?
Imagine a living organism with interconnected parts working seamlessly together. That’s what your marketing ecosystem is. It’s not just about having a presence on social media or running email campaigns. It’s about creating a system where every part—your offers, funnels, and content—supports the whole.
For me, this concept evolved over time. I didn’t start with all the bells and whistles, and honestly, I think we overcomplicate things at first. But then you simplify, refine, and build something that actually works. Your ecosystem should reflect your gifts and your ability to show up consistently.
Step 1: Start with One Core Offer
If you’re just starting out, you don’t need five different offers or strategies. You need one core offer that converts. For me, that started with live launches. I perfected one way of selling before moving on to other things.
They say you should get your core offer to $250K–$500K (some say $1M) before diversifying. While that number might sound big, focusing on one thing allows you to refine your strategy and avoid spreading yourself too thin.
Step 2: Build an Evergreen Funnel
Once you’ve nailed your core offer, it’s time to expand. I transitioned from live launches to an evergreen funnel. This doesn’t replace live launches, but complements them. My funnel operates 24/7, bringing in clients while I focus on other areas of my business. Upsells, downsells, and ascension models (like Eden: The Mastermind) add depth and help maximize the value of every client.
Step 3: Embrace Content Repurposing
Ladies, this one’s a game changer! Weekly podcast episodes are at the heart of my content strategy. Each episode gets repurposed into Instagram reels, Facebook posts, weekly emails—you name it. And guess what? It doesn’t take a ton of time. Recording a podcast is something I enjoy, and my team handles the repurposing.
The key here is finding a content strategy that feels sustainable. For me, podcasting works because it’s conversational and fits into my schedule. For you, it might be video or blogging. Whatever it is, make sure it’s something you can stick with.
Step 4: Scale with Simplicity
Scaling isn’t about doing more; it’s about doing better. For example:
- Live Launches: Focus on 2–4 big events a year. These bring in cash infusions and fill your programs.
- Email Promotions: Seasonal campaigns (like Black Friday or Easter) keep your audience engaged.
- Paid Ads: Use these to drive traffic to your ecosystem and attract new leads.
Scaling is also about mindset. You have to keep the machine running, even through storms. That means pivoting when needed, simplifying systems, and being consistent.
Lessons from the Journey
If you’ve been feeling stuck, let me tell you—you’re not alone. I’ve been through seasons where everything felt messy and overwhelming, but those moments of refining are where the gold is found. Scaling often looks like walking through transitions, fighting for clarity, and trusting God to guide the way.
Here are a few takeaways:
When in doubt, simplify. Complexity doesn’t equal success.
Build a sustainable system. Focus on consistency over perfection.
Stay true to yourself. Your strategy doesn’t have to look like someone else’s.
Why Your Marketing Ecosystem Matters
Your marketing ecosystem isn’t just about sales. It’s about building a legacy. It’s the foundation that allows you to scale without burning out. As a Christian business owner, you’re not just selling a product—you’re sowing seeds for the Kingdom. This is about more than profit; it’s about purpose.
If you’re ready to take the next step, consider joining Eden: The Mastermind. This is where we refine your marketing ecosystem, help you scale, and give you the support you need to build a business rooted in faith and sustainability.
Final Thoughts
Ladies, I hope today’s episode inspired you to rethink how you’re approaching your business. Whether you’re starting out or scaling, your marketing ecosystem is the key to long-term success. Remember, this isn’t about hustling or striving; it’s about walking in obedience and trusting God with the results.
Let me know your thoughts—leave a review, share this episode with a friend, and join our Facebook community for more free training and encouragement. Together, we’ll build businesses that glorify God and serve the generations.
Until next time, stay wild and radiant! 💖
EPISODE LINKS
Kingdom Seasons Coaching Quiz: Be sure to check out my Kingdom Seasons Coaching Quiz! Get your custom plan & the action steps you need to take in your business right now, for a thriving online coaching business.
The Selah Collective: It’s an amazing time to join The Selah Collective! This 12-month group coaching program is for you if you are a faith-filled coach or course creator and are ready to step radiantly into God’s calling for your life by creating, launching, and scaling your high-ticket signature coaching program from $0-100k.
Eden: The Mastermind: Join our exclusive group of holy-spirit led women inside of Eden: The Mastermind if you have made at least $20k-100k+ in online business and want to scale to your first $500k-$1M.
Women of Valor 3-Part Free Mini-Course: Learn how identity and healing create rich soil for an online business, how to create 6 + 7 figure offers and how you can implement the Esther Upleveled Sales System in your online business. Register for a free 3-part mini-course here.
The 40-Page FREE $100K Guide: If you want to hit your first $100K in your coaching business in the next 12 months, grab my guide: 12 Months to $100k! This is for you if you are struggling in your online business, you haven’t launched yet, you aren’t sure where to start, or you’re just stuck on the hamster wheel of posting on social media with no results. With this guide as your roadmap, learn how you can hit $100K in the next 12 months. I’m spilling all my secrets, from how I built my own businesses to providing you with behind-the-scenes info about revenue, ad spend, and profit, plus my proven 5-phase plan to help you get started!
Kartra: Want to get started with Kartra, the all-in-one funnel builder? Use this link for a 14-day trial!
Join the Set-Apart Women Coaches Facebook group: As a Christian business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community, and connect with other online business owners who are Wild + Radiant just like you!
Free Instagram DM Automation Template: If you’re tired of spending hours DMing your audience, check this out! Designed specifically to help coaches and course creators just like you, get FREE, ORGANIC email leads on Instagram using this DM template. Now, instead of spending hours on DM outreach, you can let this simple tool do it for you while you sit back and reap the rewards.
Follow me on Instagram: Follow Ashley June Co. on Instagram
Subscribe and leave a review: Subscribe to the podcast, leave a review on Apple, and email me a screenshot at team@wildandradiant.com to get a FREE coffee!
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