Faith and Business Strategies, Christian Women in Business, Online Business Coach, Online Coaching

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Welcome, welcome!  Today, we are going on a journey, to explore the art of pricing in the faith-based coaching space. As many of you seek to start or scale your coaching business, a common hurdle emerges: “How do I price my services?” Whether you’re nurturing a brand new online coaching business or aiming to scale your business, finding that pricing sweet spot is crucial. It’s not just about numbers; it’s about aligning your financial worth with your spiritual mission. This episode will unwrap the layers of pricing psychology, offering insights into high-ticket versus low-ticket approaches, while empowering you to attract the clients of your God-given dreams. So buckle up, as we delve into this essential aspect of building a successful and sustainable coaching or course-based business.

Think About User Experience

Diving deeper into the world of coaching business pricing, it’s clear that setting the right price is more art than science. Many of you have reached out with concerns like, “Ashley, how do I price myself?” I get it. This can be a tricky path to navigate. The key here is to understand the immense value you bring to your clients. It’s not just about attaching a price tag; it’s about the transformation your coaching promises. Remember, your price should reflect the profound impact you have on your clients and their lives. When setting your prices, I encourage you to deeply consider the client’s experience. What are they seeking when they come to you? Are they looking for an intimate, transformative journey, where they’ll receive your personal attention, detailed guidance, and nurturing support? If that’s the case, your price should mirror this high-touch, immersive experience. It’s not just a coaching session; it’s a personal and spiritual transformation.

Or maybe your clients are seeking a community-oriented experience, where they learn and grow alongside like-minded individuals. It’s about matching their expectations with the incredible transformation they’ll undergo. As a Christian life coach, it’s your mission to ensure that this journey is as fulfilling and enriching for your clients as it is for you.

Pricing Psychology: Choosing High-Ticket vs. Low-Ticket

In our Christian coaching pursuits, choosing the right pricing for our programs is about more than just the cost – it’s about the kind of journey we’re offering to our clients. Higher-ticket programs are all about deep, personal transformation. They’re designed for clients who are ready for big changes and willing to invest in their growth. This pricing sends a message of high value and quality, promising a journey that’s rich in personal attention and spiritual depth.

Lower-ticket programs, on the other hand, are perfect for welcoming people who are at the beginning of their growth journey. They offer a starting point, giving clients a taste of what coaching can do and laying the foundation for deeper work in the future. This approach is about making coaching more accessible and inviting people to start their journey in a supportive community. The decision on pricing is really about understanding where our clients are at and what they need from us. It’s about matching our services with their readiness for change and growth.

As Christian coaches, we aim to set prices that reflect the value and transformation we offer, whether it’s a comprehensive, in-depth program or a welcoming first step into the world of coaching. This way, we can connect more effectively with those we’re meant to help and guide them on their path of personal and spiritual discovery.

I want to leave you with a powerful reminder: You are invaluable. Your coaching is more than a service; it’s a catalyst for transformation in your clients’ lives. Embracing your worth, both spiritually and professionally, is vital. This episode isn’t just about pricing strategies; it’s about recognizing and honoring your value through God’s eyes. Your pricing should mirror the life-changing experiences you offer. Stand firm in your worth, have faith in your mission, and watch as your business flourishes in alignment with your God-given dreams. Together, let’s build a future where your passion and profession walk hand in hand, guided by faith and driven by purpose.

As we wrap up today’s episode, I invite you to take a bold step towards your destiny and join the Set-Apart Launch today. Join the FREE 2-WEEK LIVE CHALLENGE, starting Monday, February 26, 2024.

Don’t let your self-doubt hold you back from embracing your calling and building what God has placed in your heart. Replays will ensure you catch every golden nugget, but to participate for a chance to win in our $5,000+ prize giveaway, you have to join us live.

Remember, fear has no place in the face of a calling. God ignited this spark in you, and it’s our time to fan it into a flame. So, cast aside doubts, embrace the journey, and join us in the Set-Apart Launch, where your calling transforms into your legacy. Together, let’s build a life and business that resonate with purpose and passion.


Join the Set-Apart Launch Challenge: Learn how to build a counter-cultural coaching business and how I enrolled $140k+ in students in just 6-weeks while in Holy Spirit alignment with God’s calling WITHOUT falling for the new-age manifestation trap, cold messaging strangers, or building it like the world (all while staying home with your kiddos and working 5-15 hours per week).

12-month group coaching program: It’s an amazing time to join The Selah Collective! Big changes are coming to my program! This program is for you if you are a faith-filled coach or course creator and are ready to step radiantly into God’s calling for your life by building, launching, and scaling your high-ticket signature coaching program. Make sure to apply, so you don’t miss out! Apply here for The Selah Collective to go from $0 to $100K in the next 12 months.

The Selah Mastermind: Ready to SCALE your online coaching business?!! The Selah Mastermind is the perfect home for Christian coaches who want to reach consistent $10-15k+ months.

Recession-Proof Online Business: Click here to register for my FREE masterclass, Build Your  Coaching Business Around Your God-Given Calling! Learn how to shut down the fear and claim the faith while booking out and building your God-given online coaching or course-based business in the next 90 days! Just starting out or ready to scale? You don’t want to miss this free class!

The 25-Page FREE $100K Guide: If you want to hit your first $100K in your coaching business in the next 12 months, grab my guide: 12 Months to $100k! This is for you if you are struggling in your online business, you haven’t launched yet, you aren’t sure where to start, or you’re just stuck on the hamster wheel of posting on social media with no results. With this guide as your roadmap, learn how you can hit $100K in the next 12 months. I’m spilling all my secrets, from how I built my own businesses to providing you with behind-the-scenes info about revenue, ad spend, and profit, plus my proven 5-phase plan to help you get started! 

The Productivity Playbook: Designed to help you build your online business in only 20 minutes a day, now is a great time to get your year started off with the right habits! Businesses are built on habits – without good ones, your business will probably suffer. This is your go-to guide that will help you sit down at your desk and know exactly what you are working on each day. From daily tasks to content planning to organizing your team, this playbook will help walk you through where and what to focus on. Click here to get your business organized for 2024!

Join the Set-Apart Women Coaches Facebook group: As a Christian business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community, and connect with other online business owners who are Wild + Radiant just like you!

Free Instagram DM Automation Template: If you’re tired of spending hours DMing your audience, check this out! Designed specifically to help coaches and course creators just like you, get FREE, ORGANIC email leads on Instagram using this DM template. Now, instead of spending hours on DM outreach, you can let this simple tool do it for you while you sit back and reap the rewards.

Kartra: Want to get started with Kartra, the all-in-one funnel builder? Use this link for a 14-day trial!

Follow me on Instagram: Follow Ashley June Co. on Instagram

Subscribe and leave a review: Subscribe to the podcast, leave a review on Apple, and email me a screenshot at to get a FREE coffee!


Episode 26. 5-Steps to Create a Freedom Oriented Business
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Ashley June

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Helping holy-spirit led coaches and course creators radically disrupt ministry and bring in $10-50k+ months online!