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For Christian coaches and course creators, the idea of going evergreen is the ultimate dream! The allure of consistent and passive income without the need for live launches is undeniable. However, it’s essential to weigh the pros and cons before diving headfirst into an evergreen strategy. In this Christian business podcast episode, we explore the importance of starting with launches to hit income goals and the necessary prerequisites for a successful evergreen approach. Join us as we discuss the realities of building a thriving business and the key factors to consider when deciding between launches and evergreen.


While evergreen offers the promise of consistent income, it’s not the ideal starting point for hitting income goals. Building an effective evergreen strategy requires time to gather data and fine-tune your marketing approach. Jumping into evergreen too soon can result in a season of inconsistent cash flow. Launches force you to develop a deep understanding of your marketing and messaging, laying the foundation for a successful transition to evergreen. It’s important to recognize that evergreen is not a forever solution but a natural progression in your business journey.


To achieve success with evergreen, it’s crucial to have either a sizable audience or a budget for paid advertising. Building a substantial following takes time, and relying on organic growth alone can significantly extend the timeline for scaling your business. Investing in paid advertising allows for quicker traction and faster scaling. As a busy mom I don’t have time to sit around waiting for my organic reach to build my audience. I chose to pay money at the beginning of business to build my audience. Think of it as a cheat code! 


Additionally, when it comes to evergreen, there is no room for error in your messaging. Your online presence, professionalism, and messaging must be impeccable. High-quality graphics, videos, and a polished selling approach are essential for attracting and converting your audience. You might have to pay for photos or learn how to edit better on your phone. This is going to take some work, it cannot be a hack job! 

Choosing the right strategy for income goals requires careful consideration. While the allure of evergreen is tempting, starting with launches is often the most effective approach. Launches provide valuable insights, solidify your marketing and messaging, and pave the way for a successful transition to evergreen. However, to thrive in the evergreen space, a substantial audience or a budget for paid advertising is crucial. Remember, building a sustainable and profitable business takes time, dedication, and a strategic approach tailored to your unique circumstances.


LIVE MASTERCLASS – Join me for my Purely Perseverance Masterclass on Tuesday, August 1 This is a no-fluff masterclass all about how I scaled my business with a group coaching program to $1 Million on autopilot by signing high ticket clients with perseverance using my countercultural 7-figure Selah Sales System! If you want to know what it really looks like to build a $1M coaching business, then join me for this class. There will be NO REPLAY, so show up live! Sign up for the class here.

It’s an amazing time to join The Selah Collective! Big changes are coming to my program! This program is for the faith-filled coaches and course creators who are ready to step radiantly build, launch, and scale your high-ticket signature coaching program by stepping into God’s calling for your life, so make sure to apply so you don’t miss out! Apply now for The Selah Collective to go from $0 to $100K in the next 12 months!

Grab my guide, The Holy-Spirit Led Coaches Guide to Hitting Your First $100K in the Next 12 Months in Your Coaching Business! If you are struggling in your business, you haven’t launched yet, you aren’t sure where to start, or just stuck in the hamster wheel of posting on social media with no results, you need a roadmap! You need to know how to hit $100K in the next 12 months. I’m spilling all my secrets from building my own businesses, and providing you behind-the-scenes info about revenue, plus my proven 5-Phase Plan to help you get started!  

Click here for info about my FREE Masterclass: Recession-Proof Online Business – Build Your  Business Around You God-Given Calling! Learn how to shut down the fear and claim the faith while booking out and building your God-Given online coaching or course based business in the next 90 days! Just starting out or ready to scale? You don’t want to miss this free class!

Grab The Productivity Playbook! Designed to help you build your online business in only 20 minutes a day, now is a great time to get your year started off with the right habits! Businesses are built on habits – without good ones, your business will probably suffer. This is your go-to guide to help you sit down at your desk and know what you are working on each day. From daily tasks to content planning to organizing your team, this playbook will help walk you through where to focus and what to focus on. Click here to get your business organized for 2023!

Want to get started with Kartra, the All-In-One Funnel Builder? Use this link for a 14 Day trial!

As a Christian Business Coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community and connect with other entrepreneurs who are Wild + Radiant just like you!

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Helping holy-spirit led coaches and course creators radically disrupt ministry and bring in $10-50k+ months online!