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For Christian coaches and course creators, the idea of going evergreen is the ultimate dream! The allure of consistent and passive income without the need for live launches is undeniable. However, it’s essential to weigh the pros and cons before diving headfirst into an evergreen strategy. In this Christian business podcast episode, we explore the importance of starting with launches to hit income goals and the necessary prerequisites for a successful evergreen approach. Join us as we discuss the realities of building a thriving business and the key factors to consider when deciding between launches and evergreen.
LAUNCHES BEFORE EVERGREEN
While evergreen offers the promise of consistent income, it’s not the ideal starting point for hitting income goals. Building an effective evergreen strategy requires time to gather data and fine-tune your marketing approach. Jumping into evergreen too soon can result in a season of inconsistent cash flow. Launches force you to develop a deep understanding of your marketing and messaging, laying the foundation for a successful transition to evergreen. It’s important to recognize that evergreen is not a forever solution but a natural progression in your business journey.
PAID ADVERTISING OR A HUGE AUDIENCE IS A MUST
To achieve success with evergreen, it’s crucial to have either a sizable audience or a budget for paid advertising. Building a substantial following takes time, and relying on organic growth alone can significantly extend the timeline for scaling your business. Investing in paid advertising allows for quicker traction and faster scaling. As a busy mom I don’t have time to sit around waiting for my organic reach to build my audience. I chose to pay money at the beginning of business to build my audience. Think of it as a cheat code!
MESSAGING MUST BE PERFECT
Additionally, when it comes to evergreen, there is no room for error in your messaging. Your online presence, professionalism, and messaging must be impeccable. High-quality graphics, videos, and a polished selling approach are essential for attracting and converting your audience. You might have to pay for photos or learn how to edit better on your phone. This is going to take some work, it cannot be a hack job!
Choosing the right strategy for income goals requires careful consideration. While the allure of evergreen is tempting, starting with launches is often the most effective approach. Launches provide valuable insights, solidify your marketing and messaging, and pave the way for a successful transition to evergreen. However, to thrive in the evergreen space, a substantial audience or a budget for paid advertising is crucial. Remember, building a sustainable and profitable business takes time, dedication, and a strategic approach tailored to your unique circumstances.
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