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I am super excited to talk with you on a topic that is so prevalent in the coaching industry – Failure to Launch. It’s the number one reason why coaches fail and fall into traps that leave them feeling stuck. It’s true, building a coaching business is emotional…but you must know that entrepreneurship is a lifestyle. I think about my business every single day – It is literally my fourth baby. My Holy-Spirit led coaching business is not a fad or a hobby of the month, it’s truly part of my LIFE. So, if you are NOT planning to follow through in your coaching business then there is no point in building. Join in with me as I talk with you about the traps coaches get stuck into and how you can make sure that this doesn’t happen to you…


The main reason Christian coaches fail is due to analysis paralysis. They become enamored with the idea of a coaching business, but they lack the self-discipline to stick with it long enough to make it happen. While mindset plays a significant role, the key is to take action and do the work. Excuses and endless circles won’t get you anywhere. It’s time to break free from analysis paralysis and start implementing your plans.


If you believe that marketing is a one-time effort then you are already setting another trap for yourself! To ensure the sustainability of your coaching business, you must constantly load the pipeline. It’s not enough to focus on the present; you need to think ahead and plan for the future. I think of what will happen next year right now.


Jesus is your ONLY True Fan. I say this because while external motivation, such as making money with your business can provide you with tangible outcomes, it’s essential to recognize that true drive comes from the fire God has placed in your heart. No one else can create that passion and determination for you. Jesus is your ultimate supporter, providing satisfaction and encouragement in your journey. Remember, even when you start earning money, you will still face challenges. Keep your faith strong and let it guide you through the ups and downs of entrepreneurship.

As an entrepreneur for the past 10 years, I can confidently say that entrepreneurship is more than just a job—it’s a lifestyle. It requires daily focus and a conscious decision to push forward. That’s why, at this moment, you should already be thinking about the fall season and why you can’t afford to halt your efforts in building your coaching business.

The significance of continuous effort and dedication cannot be overstated when it comes to your coaching business. So, don’t waste any more time—start working on your dreams today. While trusting the process, also consider the value of seeking guidance from a coach. A coach can play a crucial role in getting you back on track when your emotions try to lead you astray. In fact, I’ve observed that 75% of my job involves helping individuals find their way again. Investing in your growth, staying focused, and watching your coaching business thrive should be your priorities.

Remember, the journey towards a successful coaching business is a marathon, not a sprint. Be prepared for the long haul and refuse to let the fear of failure to launch become your downfall. Stay committed, take consistent action, and believe in yourself. With the right mindset and unwavering determination, you can conquer any obstacle that comes your way and achieve the level of success you desire.


Are you ready to radiantly build, launch and scale your high-ticket signature coaching program to $100k in the next 12 months? Check out my quick 20 minute training for building your group coaching business and how I built my own $100K program. Get the free training here!

Are you ready to radiantly build, launch and scale your high-ticket signature coaching program in the next 12 months? This is for the faith-filled coaches and course creators who are ready to step into God’s calling for their life, so make sure to apply so you don’t miss out! Apply now for The Selah Collective to go from $0 to $100K in the next 12 months!

Grab my newest guide, The Holy-Spirit Led Coaches Guide to Hitting Your First $100K in the Next 12 Months in Your Coaching Business! If you are struggling in your business, you haven’t launched yet, you aren’t sure where to start, or just stuck in the hamster wheel of posting on social media with no results, you need a roadmap! You need to know how to hit $100K in the next 12 months. I’m spilling all my secrets from building my own businesses, and providing you behind-the-scenes info about revenue, plus my proven 5-Phase Plan to help you get started!  

Click here for info about my FREE Masterclass: Recession-Proof Online Business – Build Your  Business Around You God-Given Calling! Learn how to shut down the fear and claim the faith while booking out and building your God-Given online coaching or course based business in the next 90 days! Just starting out or ready to scale? You don’t want to miss this free class!

Grab The Productivity Playbook! Designed to help you build your online business in only 20 minutes a day, now is a great time to get your year started off with the right habits! Businesses are built on habits – without good ones, your business will probably suffer. This is your go-to guide to help you sit down at your desk and know what you are working on each day. From daily tasks to content planning to organizing your team, this playbook will help walk you through where to focus and what to focus on. Click here to get your business organized for 2023!

Want to get started with Kartra, the All-In-One Funnel Builder? Use this link for a 14 Day trial!

As a Christian Business Coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community and connect with other entrepreneurs who are Wild + Radiant just like you!

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Ashley June

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Helping holy-spirit led coaches and course creators radically disrupt ministry and bring in $10-50k+ months online!