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Hey, hey ladies! I cannot wait to unpack this thing called Meta Ads!! I will be assessing Facebook and Instagram ads (aka Meta ads) and how I was able to achieve a consistent 4-5x ROI while building a thriving online coaching business.
I consistently attract new clients without spending all my time creating social media content.
I get it. When I first started my online coaching business, I knew one thing for sure—I did not want to be tied to my phone 24/7, constantly posting on Instagram or hustling for organic reach. I wanted to focus on building a thriving online coaching business that actually made money, without sacrificing my time, energy, or family.
That’s when I discovered the power of Facebook and Instagram ads. And let me tell you—running ads changed EVERYTHING for my online coaching business.
By using paid ads the right way, I am able to:
- Easily build my email list—bringing in fresh, engaged leads every single day.
- Increase my revenue without burning out—because sales started happening without me manually chasing them down.
- Create long-term growth—so I wasn’t relying on one launch or one post to make sales.
Over the years, I’ve refined my ad strategy to the point where I now consistently see a 4-5x lifetime ROI. That means for every dollar I spend, I make $4 to $5 back. And let me tell you, once you figure out a system that runs practically on autopilot, it’s a total game-changer for your online coaching business.
So, if you’ve been on the fence about whether Facebook and Instagram ads are worth it, let me break down exactly how they work. Because I firmly believe they’re the best-kept secret for Christian coaches! You can start seeing massive results—without wasting time or money.
Why Facebook Ads Over Organic Marketing?
Listen, I never wanted to be a content creator–like, ever. I love my podcast and creating content when I feel inspired, but I refused to build my online coaching business on the hamster wheel of social media. When I first started, I knew that if I relied on organic reach alone, I’d burn out before I ever hit my goals.
That’s where Facebook and Instagram ads came in.
Instead of spending hours creating content, doing endless Instagram lives, and constantly trying to “beat the algorithm,” I decided to let ads do the work for me. And let me tell you—it worked. I started building my email list on autopilot every single day.
Here’s why ads are so much more powerful than organic marketing alone:
- Ads work for you 24/7 – No more posting daily just to get ignored by the algorithm.
- They get you in front of the right people FAST – No more hoping and praying your post reaches the right audience.
- You can turn them on and off anytime – Unlike organic content, ads give you full control over your traffic.
- You get REAL data – Ads show you exactly what’s working and what’s not, so you can scale the right way.
My Ad Journey Went From Fear to 4-5x ROI
And here’s the kicker—every multi-six and seven-figure online business out there uses paid advertising. If you’re serious about growing your coaching business, you need a real marketing budget just like any other business.
Running ads can feel scary at first, but it’s hands down the quickest way to grow your business online. Let me take you back to where I started…
When I launched my first online coaching program, I spent $5,000 on Facebook ads…and made $10,000-$12,000 in sales. But guess what? Not a single sale came directly from my ads.
Yep, I was discouraged. But instead of giving up, I kept refining my online business strategy. I learned that:
- Ads aren’t just about immediate sales—they’re about building a long-term eco-system where people can binge your content and eventually convert.
- Nurturing your audience is key—I started seeing conversions months after people first joined my list.
- More ad spend = more revenue—What I analyzed is that the more I invested, the more I made. Simple as that.
Fast forward 18 months, and my strategy finally clicked. I spent $10,000 on ads for a launch and made $85,000 in revenue. That’s an 8.5x ROI!
Now? I consistently get a 4-5x lifetime ROI. For every $1 I spend, I make $4-$5 back—and I don’t have to be stuck in content creation mode to make it happen.
#1 Strategy to Grow Your Coaching Business with Ads?
Build your email list every day.
Your email list is your #1 online business asset. It’s where conversions happen. It’s where sales happen. And ads are the best way to grow it.
I launch a few times per year, but in between launches, I’m running ads daily to build my list. And I can tell when I don’t. If I turn off my ads, I feel the dip in sales a few months later.
For my last online launch in December 2024:
55% of my sales came from brand-new leads who joined my list from ads.
45% of my sales came from leads I nurtured over the last 12 months.
That means almost half my sales came from people who didn’t buy right away. Ads aren’t just about one funnel or one launch—they’re about creating an ecosystem where people can discover you, binge your content, and buy when they’re ready.
Final Thoughts: If You Want to Scale, You Need a Marketing Budget
So many Christian coaches struggle because not enough people see what they do. If no one is seeing your offer, no one is buying it—it’s that simple.
I truly believe ads are the fastest way to build your audience, make sales, and create long-term impact in your online coaching business. If you’re serious about growing your online business, it’s time to invest in marketing like a real business owner.
Are you ready to start running Facebook ads and just want a little help and some tested tools?
Amplify: The $1M Ads Program for Online Business Owners
I know running ads can feel overwhelming. It was for me at first, but I created the Amplify $1M Ads Program to help you learn from my trials and successes in these areas:
- Low-cost ad strategies (Yes, even $1-$3/day ads work!)
- Setting up ads for your first launch
- Tracking and optimizing your ads (for long-term ROI)
- Specific ad strategies I’ve used to scale my online Coaching business
Plus, you’ll get access to group coaching calls, Q&A support, and my best ad templates so you don’t have to guess your way through it.
Right now, we have special founder’s pricing. If you’re ready to stop struggling with organic marketing and finally scale your online business with ads, register for the Amplify $1M Ads Monthly Coaching Membership today and let’s make your online business explode!
EPISODE LINKS
Amplify $1M Ads: Join the ultimate group membership with training and templates designed to help you master profitable ad strategies without wasting money. Learn low-cost ad tactics, launch-ready setups, and proven scaling strategies that grew my coaching business. Join the Amplify $1M Ads Monthly Coaching Membership to be a part of the group coaching, Q&A support, and done-for-you ad templates so you can stop guessing and start scaling with confidence and begin running ads that actually work!
Kingdom Seasons Coaching Quiz: Be sure to check out my Kingdom Seasons Coaching Quiz! Get your custom plan & the action steps you need to take in your business right now, for a thriving online coaching business.
The Selah Collective: It’s an amazing time to join The Selah Collective! This 12-month group coaching program is for you if you are a faith-filled coach or course creator and are ready to step radiantly into God’s calling for your life by creating, launching, and scaling your high-ticket signature coaching program from $0-100k.
Eden: The Mastermind: Join our exclusive group of holy-spirit led women inside of Eden: The Mastermind if you have made at least $20k-100k+ in online business and want to scale to your first $500k-$1M.
Women of Valor 3-Part Free Mini-Course: Learn how identity and healing create rich soil for an online business, how to create 6 + 7 figure offers and how you can implement the Esther Upleveled Sales System in your online business. Register for a free 3-part mini-course here.
The 40-Page FREE $100k Guide: If you want to hit your first $100k in your coaching business in the next 12 months, grab my guide: 12 Months to $100k! This is for you if you are struggling in your online business, you haven’t launched yet, you aren’t sure where to start, or you’re just stuck on the hamster wheel of posting on social media with no results. With this guide as your roadmap, learn how you can hit $100k in the next 12 months. I’m spilling all my secrets, from how I built my own businesses to providing you with behind-the-scenes info about revenue, ad spend, and profit, plus my proven 5-phase plan to help you get started!
Kartra: Want to get started with Kartra, the all-in-one funnel builder? Use this link for a 14-day trial!
Join the Set-Apart Women Coaches Facebook group: As a Christian business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community, and connect with other online business owners who are Wild + Radiant just like you!
Free Instagram DM Automation Template: If you’re tired of spending hours DMing your audience, check this out! Designed specifically to help coaches and course creators just like you, get FREE, ORGANIC email leads on Instagram using this DM template. Now, instead of spending hours on DM outreach, you can let this simple tool do it for you while you sit back and reap the rewards.
Follow me on Instagram: Follow Ashley June Co. on Instagram
Subscribe and leave a review: Subscribe to the podcast, leave a review on Apple, and email me a screenshot at team@wildandradiant.com to get a FREE coffee!
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