206. One Common, Yet Painful Part of Running an Online Coaching Business…

Online Coaching Business
Christian Business Coach
Online Course
Christian Coach


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Hey, hey ladies! Today, we’re getting real about something raw. This isn’t a topic that’s often discussed in the online coaching world—especially as Christian women building businesses with faith and integrity—but it’s something that stings a little–the loss of client relationships.

Whether you’re a Christian life coach, a Christian business coach, or just someone running a faith-filled online coaching business, you’ve probably felt this at some point. It’s bittersweet and part of the reality of working so closely with clients, coaching them, cheering them on, and helping them succeed—only to realize that sometimes, those relationships don’t last forever.

The Reality of “Seasons” in Business

When I first started my online coaching journey years ago, I never anticipated this emotional part of the job. I’ve been so blessed to work with amazing women over the years—women who are strong, driven, and ready to step into their Kingdom callings. Many of them I now consider lifelong friends.

But here’s the truth–not all relationships last forever.

People come in and out of my world… and it can be a little sad when my time with them ends.

I bet you know what I’m talking about. You pour your heart into your work, praying for these women, coaching them with every ounce of energy, and watching them transform. It’s rewarding. It’s fulfilling. It’s everything you hoped for as a coach.

But then that season ends.

Whether their business pivots, their family grows, or life simply gets busy, they drift away. It’s natural. It’s normal. But it hurts.

Coaching Isn’t Just About Results—It’s About Relationships

For those of us in the Christian coaching industry, we don’t just serve clients. We build relationships. We don’t use sleazy sales tactics or treat people like transactions. We care about their lives, their growth, and their spiritual journey. And that’s what makes it so hard when a season comes to a close.

As a coach, you’re walking alongside someone during an incredibly transformative time in their life. You see them up close:

  • When they launch their first coaching program.
  • When they hit their biggest income month yet.
  • When they experience breakthroughs in their family or mindset.
  • You become a confidante, an encourager, and a friend. So, when that season ends, it feels like a little piece of your heart goes with them.


And then… sometimes you see them unsubscribe from your email list.

Ouch! That one stings.

If you see someone unsubscribe from your email list who feels like a friend, it’s like a little dagger!

You Can’t Be Everything to Everyone

Here’s the thing, ladies–it’s not personal. I used to take it personally when relationships drifted, but I’ve learned that it’s just part of the coaching space. Not because I did something wrong, but because God works in seasons.

We all have things and people in our lives that need attention and energy.

As a Christian business coach, I’ve had to learn that I can’t be best friends with everyone. There are only so many relationships we can maintain while still honoring the roles God has called us to—whether that’s our families, our businesses, or our personal walks with Him.

Focus on the Relationships That Last

What I’ve come to realize is this: the relationships meant to last will last. Even if you don’t talk for months, you can reconnect like no time has passed. Those are the “God connections”—the women He brings into your life for a lifetime, not just a season.

But for the relationships that fade? Be thankful.

Be thankful that you served them well during that time.

Be thankful that God used you to help them move forward in their calling.

Be thankful that your paths crossed, even if only for a moment.

Because at the end of the day, coaching isn’t about holding onto every client forever. It’s about obedience—showing up, serving well, and trusting God with the outcome.

Holding Space for the Bittersweet Moments

If you’re feeling this in your own coaching business, I want you to know that you’re not alone. This is part of running a Kingdom-driven coaching business. It’s the price of loving your clients deeply and coaching with heart.

Don’t let it stop you from opening your heart to the new people God is bringing your way. Make new friends, but keep the old.

Let’s Wrap This Up

I hope I’ve encouraged you to embrace the ebbs and flows of relationships in your coaching business. It’s not easy, but it’s worth it.

Action Steps for Today:

  • Reflect on the relationships you’re grateful for—both past and present.
  • If someone is on your heart, reach out! Send them a quick message to say hi.
  • Hold space for those bittersweet emotions, but trust that God is bringing the right people into your world in this season.


And if you’re ready to go deeper in your business and connect with other Holy Spirit-led women, check out Eden: The Mastermind. It’s my 12-month program for women who are ready to scale their online businesses with faith, strategy, and a community of like-minded sisters.

Ladies, I’m cheering you on as always. Remember: seasons change, but God’s purpose for you remains constant.

Until next time, keep showing up and serving well. You’ve got this, sister!


EPISODE LINKS


Kingdom Seasons Coaching Quiz: Be sure to check out my Kingdom Seasons Coaching Quiz! Get your custom plan & the action steps you need to take in your business right now, for a thriving online coaching business.

The Selah Collective: It’s an amazing time to join The Selah Collective! This 12-month group coaching program is for you if you are a faith-filled coach or course creator and are ready to step radiantly into God’s calling for your life by creating, launching,and scaling your high-ticket signature coaching program from $0-100k. 

Eden: The Mastermind: Join our exclusive group of holy-spirit led women inside of Eden: The Mastermind if you have made at least $20k-100k+ in online business and want to scale to your first $500k-$1M.

Women of Valor 3-Part Free Mini-Course: Learn how identity and healing create rich soil for an online business, how to create 6 + 7 figure offers and how you can implement the Esther Upleveled Sales System in your online business. Register for the free 3-part mini-course here.

The 40-Page FREE $100K Guide: If you want to hit your first $100K in your coaching business in the next 12 months, grab my guide: 12 Months to $100k! This is for you if you are struggling in your online business, you haven’t launched yet, you aren’t sure where to start, or you’re just stuck on the hamster wheel of posting on social media with no results. With this guide as your roadmap, learn how you can hit $100K in the next 12 months. I’m spilling all my secrets, from how I built my own businesses to providing you with behind-the-scenes info about revenue, ad spend, and profit, plus my proven 5-phase plan to help you get started! 

Kartra: Want to get started with Kartra, the all-in-one funnel builder? Use this link for a 14-day trial!

Join the Set-Apart Women Coaches Facebook group: As a Christian business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community, and connect with other online business owners who are Wild + Radiant just like you!

Free Instagram DM Automation Template: If you’re tired of spending hours DMing your audience, check this out! Designed specifically to help coaches and course creators just like you, get FREE, ORGANIC email leads on Instagram using this DM template. Now, instead of spending hours on DM outreach, you can let this simple tool do it for you while you sit back and reap the rewards.

Follow me on Instagram: Follow Ashley June Co. on Instagram

Subscribe and leave a review: Subscribe to the podcast, leave a review on Apple, and email me a screenshot at team@wildandradiant.com to get a FREE coffee!

OTHER EPISODES YOU MIGHT ENJOY 

Episode 177: You’ve Been Anointed To Launch an Online Coaching Business in Such a Time As This {Holy Hustle Coaching Series – 1 of 7}

Episode 104: Surrender Your Business to See Growth

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