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Instagram is DEAD to me – and the times are changing. As a Christian Business Coach, I’m thinking about changing my strategy as the market changes – is it time for you to make a change, too? Many people are getting discouraged with their results on Instagram and that means they will begin using other platforms to market their business. As faith-led coaches and course-creators, we want to build our businesses on platforms that have long-term benefits and will be sustainable for the long haul. And Instagram might not be the right one.
NO LONGER ABOUT THE # OF FOLLOWERS YOU HAVE
Right now, you can get more engagement with an account with 500 followers than with 30K! The platform is not rewarding accounts with lots of followers, but rather, the quality of your followers. If you have a smaller account, this is a great time to get engaged with those who follow you. Be focused on the quality, not the quantity.
GET BACK TO CONNECTION
Marketing is really shifting towards making a connection with others. Other platforms have focused on building relationships for a while now. But Instagram has been in kind of an identity crisis for a while – trying to be all things to all people. In the end, though, it all comes down to making connections and building relationships and DMs are a great way to have real conversations with real people.
YOUR CONTENT HAS TO BE STELLAR
On Instagram, you have to create a large amount of content to get engagement and it disappears after 24 hours! As faith-led coaches and course creators, we have to be looking for other platforms where we can re-purpose our content into long-lasting content. Consumption of social media is shifting towards other outlets with quality content like podcasts, blogging, and YouTube.
As we move forward into 2023, marketing is shifting towards building connections. We have to be strategic in choosing the right platforms for our business that allow us to produce great, quality, long-lasting content that sets you up for building relationships and to provide value to your potential clients.
EPISODE LINKS
Enrollment in The Self-Study Selah Signature Course is now open – for a limited time only! I’m offering a $1500 discount to get you started for 2023! If you want to learn how to start, build and launch an online business, package your passions, and make money with passive income, then now is the perfect time to join the self-study course; you can always upgrade to group coaching in the future. Use the code HOLIDAYHUSTLE at checkout to get the discount!
The Selah Collective is accepting new applicants this month! We only open up 5 spots for faith-filled coaches and course creators each month, so make sure to apply so you don’t miss out. It’s a wonderful time to get started with our team before the fall comes and business is back to booming!
Click here for info about my FREE Masterclass: Build Your Online Business Around Your God-Given Calling. Learn how to shut down the fear and claim the faith while booking out and building your God-Given online coaching or course based business in the next 90 days! Just starting out or ready to scale? You don’t want to miss this free class!
As a Christian Business Coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community and connect with other entrepreneurs who are Wild + Radiant just like you!
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