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Let’s be real, friends. It is harder to sell online right now than it has been in the past. Whether you’re an online Christian Business Coach, Course Creator, or Ministry Leader, you’ve probably noticed the shift. It’s not just you. It’s also the market.
Trust is low. People are overwhelmed. There’s more noise than ever. And with less money in people’s pockets, it’s a whole different ball game.
But you know what? That doesn’t mean it’s time to tap out. If the Lord has called you to this online business battlefield, you better believe He’s going to equip you to walk it out in faith, with strategy, and a spirit of excellence.
So today I’m pulling back the curtain and sharing the exact three-part marketing strategy I’m using to grow my online coaching business right now step-by-step, in the order I believe every single online Christian coach and course creator should follow.
1. Live Launch Strategy: Start with the Energy of a Live Room
I don’t care who you are…live events, workshops, and launches still work. People will always buy when there’s a live opportunity. It’s timeless, it’s simple, and it gets results.
This is where you start. Before you have a killer evergreen funnel or daily content engine, you need the feedback, the energy, and the momentum that a live launch brings. It’s your beta testing ground. And it creates this sense of urgency that people actually respond to.
You can do this with a 5-day challenge, a live workshop, even application-only intensives. And yes, this is exactly what I walk my students through in the Selah Collective, because it’s the launchpad that builds everything else.
And listen, if you’ve ever poured your heart out on social media and heard crickets in return? The issue might not be your content – it might just be that you haven’t set your business up for conversions yet.
2. Evergreen Funnel: Build Your 24/7 Sales Machine
Now once you’ve done a successful live launch, you have all the pieces – the emails, the content, the offer, the testimonials. That’s when you shift gears and go evergreen.
This is where people can join your program anytime. Where you’ve got a system that sells even when you’re not actively showing up every day.
I have a rolling group program that fulfills this. And trust me – it’s so much easier to do this once you’ve walked through a live event. You already have the assets. You just need to plug them into the funnel.
This is the stage where you can say, “Okay, my program is open 365 days a year.” And then you can add fun promos here and there – Black Friday, Labor Day, whenever makes sense and your capacity allows.
But I’ll be honest…I didn’t do this consistently until I had mastered the live launch part. Foundation first, then automation.
3. Daily Marketing Strategy: The Long Game of Thought Leadership
This is the third and final piece. It’s your daily podcast episodes, your blog posts, your Instagram Reels, your Facebook posts, your emails.
This is where you become a thought leader in your niche. But here’s the thing: if you haven’t built your funnel or offer yet, this part will burn you out.
I had a friend who cracked the Instagram code – she built this crazy viral audience, but she never had an offer to sell. She got tired and quit. Why? Because she didn’t have a strategy behind her visibility.
So don’t start here. Finish here.
Once your live and evergreen systems are dialed in, then you spend the rest of your online business life amplifying your voice. You drive traffic (paid and organic) to your evergreen offers. You create content that speaks directly to your ideal client. And you show up consistently – not to hustle, but to build legacy.
Why This Strategy Works – Even Now
You guys, the numbers are down everywhere. Even for big names in the industry who’ve been consistent for years. But that doesn’t mean the model is broken. It means we have to be wiser.
We have to create our own Goshen – a thriving place in the middle of famine. A strategy that is timeless. Because even though the methods shift, the foundation doesn’t.
And when you approach your online business this way…with faith, structure, and strategy – you create something that’s not only successful, but sustainable.
You build an online business that aligns with your purpose and your family. You work five to fifteen hours a week, not fifty. And you can actually enjoy the life you’re building – whether that’s surfing in Costa Rica or homeschooling your babies in the Colorado mountains.
Final Thoughts + Your Invitation
I truly believe that if God has called you to this, He’s going to walk you through it. The world might feel crazy right now, but your online business can still thrive with the right kingdom marketing strategy.
So if you’re a Holy Spirit-led woman who’s ready to build a faith-based online coaching business that disrupts culture and leaves a legacy, let’s connect!
Let’s do this, ladies!
EPISODE LINKS
Kingdom Seasons Coaching Quiz: Be sure to check out my Kingdom Seasons Coaching Quiz! Get your custom plan & the action steps you need to take in your business right now, for a thriving online coaching business.
The Selah Collective: It’s an amazing time to join The Selah Collective! This 12-month group coaching program is for you if you are a faith-filled coach or course creator and are ready to step radiantly into God’s calling for your life by creating, launching, and scaling your high-ticket signature coaching program from $0-100k.
Eden: The Mastermind: Join our exclusive group of holy-spirit led women inside of Eden: The Mastermind if you have made at least $20k-100k+ in online business and want to scale to your first $500k-$1M.
Women of Valor 3-Part Free Mini-Course: Learn how identity and healing create rich soil for an online business, how to create 6 + 7 figure offers and how you can implement the Esther Upleveled Sales System in your online business. Register for a free 3-part mini-course here.
The 40-Page FREE $100k Guide: If you want to hit your first $100k in your coaching business in the next 12 months, grab my guide: 12 Months to $100k! This is for you if you are struggling in your online business, you haven’t launched yet, you aren’t sure where to start, or you’re just stuck on the hamster wheel of posting on social media with no results. With this guide as your roadmap, learn how you can hit $100k in the next 12 months. I’m spilling all my secrets, from how I built my own businesses to providing you with behind-the-scenes info about revenue, ad spend, and profit, plus my proven 5-phase plan to help you get started!
Kartra: Want to get started with Kartra, the all-in-one funnel builder? Use this link for a 14-day trial!
Join the Set-Apart Women Coaches Facebook group: As a Christian business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community, and connect with other online business owners who are Wild + Radiant just like you!
Free Instagram DM Automation Template: If you’re tired of spending hours DMing your audience, check this out! Designed specifically to help coaches and course creators just like you, get FREE, ORGANIC email leads on Instagram using this DM template. Now, instead of spending hours on DM outreach, you can let this simple tool do it for you while you sit back and reap the rewards.
Follow me on Instagram: Follow Ashley June Co. on Instagram
Subscribe and leave a review: Subscribe to the podcast, leave a review on Apple or comment on Spotify, and email me a screenshot at team@wildandradiant.com to get a FREE GIFT!
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