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Yes, that’s right, Jesus gives us the ultimate hack! Instead of overthinking the process, Jesus gave us a simple and impactful way to market: storytelling.
The heart of your business in marketing is not that complicated. It’s nurturing a relationship. We have the answers in the example Jesus gave us through His storytelling. In this episode, I am giving you Christian business advice and showing you how to dig into the way Jesus told stories and how that gives us a framework for marketing.
The Story Arc
Your client wants an incredible transformation. The word of God shares stories with us that allow us to connect with generations past. The story arc comes in 5-phases – exposition, rising action, climax, falling action, and resolution. I break these elements down through the story of Esther. The story arc in Esther makes us feel, it builds excitement for the reader. Storytelling is more than a nice story, it captivates and engages the audience.
How does this connect with marketing?
How does this fit into marketing? People want connection in order to buy. Jesus shows how we can tell a story to our clients that makes them the hero of their own story. Every client has a pain point. Nurturing that relationship means starting from that pain point and making them triumphant over it. Making them feel…
How the client feels
There’s got to be something in that marketing funnel that is going to build a relationship with them, connect with them, and put them in that feeling brain. The stories in the bible give us the solution to every pain point in life – that Christ died on the cross for our sins. All throughout scripture we’re given stories that make us feel and point us to the ultimate hope. We all yearn for this resolution. Tell your audience a story that makes them feel and entices them to learn more. A story that overcomes their objectives, solves their problems, tells them they are worthy, and makes them the hero.
How incredible that in the passages of scripture we are given the ultimate marketing hack straight from Jesus! This ultimate hack is transformative and life-changing. You will never go wrong with stories.
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