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Every online business and coaching program needs a signature framework that can be used as a roadmap to guide customers and clients into purchasing. People need to be able to visualize where they are going and how YOU are going to help them get there. So often business owners forget to walk through this process, and it can be a deal breaker. You need to be able to clearly communicate to your clients where they are going and how you are going to help them navigate the process to achieve their goals. In week three of our Christian Business Podcast series for online course creators and coaches, we are going to break down how to create a signature framework that will serve as the building block for your online business, course or coaching program.
How are you going to help your client?
First, you need to figure out how you are helping your client. What is their problem and how are YOU going to help them solve that problem? From there, you need to outline what steps the client needs to take in order to get the desired end result. Think of this as a step-by-step process to help get your client from point A to point Z. Use this to map out the transformational steps to help solve their problem.
Building a framework:
When you are building a house, you need to have plans (see the step above) and then you need to build the frame. The frame or bones of the house are key! The same is true for your course or coaching program. You need to have the frame and bones of your course built before you can start selling it. This is also where you start adding your brand and your unique voice into the framework. By having a strong base and frame, you can really start building your course, program or business.
Add Your Story:
Here is where you add your voice, testimony and story to your framework. People need to be able to connect with you and what you are selling. Testimony and story-telling are hugely important when marketing to clients. By teaching people things that you’ve had success with or something you have a story for can be transformational! Marketing becomes easy when you share your wins, losses and what you have learned along the way. Creating connections based on your framework, experience and through your testimony is the key.
Copyrighting:
Create a message for your clients and potential customers using your framework and testimony. Verbalize the transformation and walk them through what they need, how you can help and the steps they need to take to achieve the desired outcome.
If you can take these steps and create a solid signature framework, map out the transformational steps, bring your story and brand into the picture, and then verbalize all of that to your client, you have a solid base for your course or coaching program. Pray for God to reveal to you what you can use as the framework for your business and turn it over to Him.
EPISODE LINKS
Are you wanting to jump into this online course and coaching world, but don’t know where to start? I have a FREE two week training series coming up on February 28th that’s all about building an online business in alignment with your God-Given calling. If you don’t want to wait and want to get a jump start, sign up for the free masterclass to get you going right away. Or you can schedule a call with me to talk through my programs to see what might be a good fit for you.
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