Listen on:
Apple | Spotify
Hey, hey sweet friends! This topic has been super heavy on my heart lately. I was listening to a podcast episode recently that sparked some big thoughts – and I haven’t been able to stop thinking about it since. It really got me reflecting on this question of whether or not some women are truly cut out for entrepreneurship.
I’ve been an entrepreneur since 2013, and over the years, I’ve seen it all. I’ve watched women say they’re going to make it and never even start. I’ve seen others go all in and build beautiful businesses that reflect their faith and purpose. And then I’ve seen women get discouraged, burn out, and realize maybe this isn’t the path they were called to.
I’ve worked with so many Christian women coaches and course creators who find themselves right here – feeling the pull to build something of their own, but wrestling with whether they’re truly called to lead or better suited to support someone else’s vision.
So in today’s episode, I’m sharing my honest thoughts on what it really looks like to build a Christian online coaching business – and how to know if you’re truly called to entrepreneurship in this season.
This Life Isn’t for the Faint of Heart
If you’re dreaming about building a Christian coaching business, one of the most important things you need to understand is this: entrepreneurship is not a side hobby. It’s a lifestyle. It’s something you build in the cracks – during nap time, after the kids go to bed, between homeschool and family dinner.
These are the real questions I want you to sit with today – are you willing to go all in without making a dime for the next 12 months? Are you willing to work during the cracks of your day, like nap time or late at night? Are you ready to show up and do the things you’re not naturally good at – even when it’s uncomfortable?
Because truthfully, it’s easy to want the freedom lifestyle. But if you’re not willing to do the hard things, or you don’t actually want it as badly as you thought…that might be a sign you’re called to support someone else’s vision instead of building your own.
What Are You Actually Motivated By?
Let’s get real about your why. Are you doing this just for the money? The influence? The image? Those motivators might fuel you for a little while, but they won’t sustain you when things get hard.
I’m motivated by lifestyle, sure. I love being able to travel with my family, to give generously, and to live out the vision God gave me. But at the core – I genuinely love what I do. I love coaching Christian women. I love helping faith-based entrepreneurs find clarity and confidence in their message. That love is what gives me the energy to keep going when I’m tired.
You don’t have to crave the spotlight to be a leader. I’m actually super introverted. I like to hide away and keep my privacy. But I do love leading – and I know I’ve been called to steward the vision God’s placed in my hands.
Maybe You’re Not Supposed to Be the Driver
This is where we need Holy Spirit-led discernment. Because some of you might be trying to build a business when you’re actually called to serve in a support role. And that is just as important.
There’s no shame in realizing you don’t want to be a CEO. If you don’t want to lead or carry the pressure of marketing and sales – that’s okay. Go find someone to support. Use your gifts inside someone else’s mission.
I shared in the episode how my mom wanted to start a business and we set up everything – her systems, branding, offers. But when it came time to market and sell, she realized she didn’t want to be a business owner. That kind of clarity is a gift. Don’t fight it, if you sense that this path isn’t actually yours.
Count the Cost
Building a Christian coaching business is going to require sacrifice. Time. Money. Energy. Saying no to things that aren’t aligned with the season you’re in.
Can you let go of things that aren’t essential – like cutting back on social outings, scaling down your fitness goals, or trimming family obligations for a season – so you can pour into the thing God is calling you to build?
You have to be willing to over-serve. To learn new things. To push past perfectionism. And most of all – you have to be willing to become the marketer of your message. Because if you want to run a coaching business online, that’s the job.
So, Are You Cut Out For This?
This isn’t about whether you’re capable. It’s about whether you’re called. And if you are called – God will equip you. But you still have to say yes to the process. You have to say yes to the transformation. You have to say yes to becoming the woman who can carry this business with grace and grit.
And if the answer is no right now? That’s okay too. There’s no shame in choosing a different path.
But if your heart is beating fast right now and you know deep down – yes, this is what I’m called to – then it’s time to rise.
Let’s Do This Together
Inside The Selah Collective, we walk through the systems, messaging, and strategy to help Christian women like you launch their first high-converting offer and get to $100k in a year. We do this through mentorship, community, and Spirit-led strategy. You’ll be surrounded by faith-filled women who are doing the thing – and you won’t be alone.
If you’re ready to find out whether this calling is really yours to carry, I’d love to walk with you.
Your God-given business isn’t just a dream. It’s your assignment.
EPISODE LINKS
Kingdom Seasons Coaching Quiz: Be sure to check out my Kingdom Seasons Coaching Quiz! Get your custom plan & the action steps you need to take in your business right now, for a thriving online coaching business.
The Selah Collective: It’s an amazing time to join The Selah Collective! This 12-month group coaching program is for you if you are a faith-filled coach or course creator and are ready to step radiantly into God’s calling for your life by creating, launching, and scaling your high-ticket signature coaching program from $0-100k.
Eden: The Mastermind: Join our exclusive group of holy-spirit led women inside of Eden: The Mastermind if you have made at least $20k-100k+ in online business and want to scale to your first $500k-$1M.
Women of Valor 3-Part Free Mini-Course: Learn how identity and healing create rich soil for an online business, how to create 6 + 7 figure offers and how you can implement the Esther Upleveled Sales System in your online business. Register for a free 3-part mini-course here.
The 40-Page FREE $100k Guide: If you want to hit your first $100k in your coaching business in the next 12 months, grab my guide: 12 Months to $100k! This is for you if you are struggling in your online business, you haven’t launched yet, you aren’t sure where to start, or you’re just stuck on the hamster wheel of posting on social media with no results. With this guide as your roadmap, learn how you can hit $100k in the next 12 months. I’m spilling all my secrets, from how I built my own businesses to providing you with behind-the-scenes info about revenue, ad spend, and profit, plus my proven 5-phase plan to help you get started!
The Productivity Playbook: Designed to help you build your online business in only 20 minutes a day, now is a great time to get your year started off with the right habits! Businesses are built on habits – without good ones, your business will probably suffer. This is your go-to guide to help you sit down at your desk and know what you are working on each day. From daily tasks to content planning to organizing your team, The Productivity Playbook will help walk you through where to focus and what to focus on.
Kartra: Want to get started with Kartra, the all-in-one funnel builder? Use this link for a 14-day trial!
Join the Set-Apart Women Coaches Facebook group: As a Christian business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community, and connect with other online business owners who are Wild + Radiant just like you!
Free Instagram DM Automation Template: If you’re tired of spending hours DMing your audience, check this out! Designed specifically to help coaches and course creators just like you, get FREE, ORGANIC email leads on Instagram using this DM template. Now, instead of spending hours on DM outreach, you can let this simple tool do it for you while you sit back and reap the rewards.
Follow me on Instagram: Follow Ashley June Co. on Instagram
Subscribe and leave a review: Subscribe to the podcast, leave a review on Apple or comment on Spotify, and email me a screenshot at team@wildandradiant.com to get a FREE GIFT!
OTHER EPISODES YOU MIGHT ENJOY
Episode 206: One Common, Yet Painful Part of Running an Online Coaching Business…
Comments +