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Hey ladies! Today, we’re diving into one of the most important topics for Christian coaches and ministry leaders: creating sustainable revenue for kingdom work. Whether you’re a Christian Life Coach, Christian Business Coach, or someone who feels called to lead in ministry, this episode is going to help you understand how to monetize your calling in a way that honors God and builds a sustainable future.
Monetizing Your Calling: The First Steps
If you’re like many of my students, you might feel the pull to start something new but aren’t entirely sure what that looks like. This is what I call the “calling stage.” You have a vision, but the details aren’t clear yet. You may not know how your online coaching business or ministry fits into your life, and that’s okay. The important thing is that you start.
Back in 2017, right after having my second baby, I was in this exact spot. I felt a nudge to create a community for women and began building an online presence, but I had no idea how to monetize it. I tried everything from blogging to affiliate marketing, hoping to create that elusive passive income. But without a clear strategy, I burned out quickly and set the idea aside.
It wasn’t until 2018 that I decided to go all-in. I let go of my photography business and focused on building a sustainable, scalable coaching business. Looking back, I can see that God was preparing me in those early days, even when the path wasn’t entirely clear. And now, it’s what I teach other women to do every day.
Sustainable Revenue Is a Must for Kingdom Work
Let me ask you something: who pays for the mission trips? Every ministry and business requires finances to function. You can’t pour out into others if your own cup is empty, and that’s why creating a sustainable revenue model is critical.
Think about it like a windmill. A windmill generates energy from the wind, which in turn keeps it moving. In the same way, your business or ministry needs consistent income to keep the cycle of energy flowing. Without that, you’ll run out of steam and be left pouring from an empty cup.
If you’ve been hesitant about monetizing your ministry, I want to encourage you to change your mindset. Money isn’t inherently bad—it’s a tool that allows us to make an impact. Even your local church has a marketing funnel for bringing in tithes and offerings, from building campaigns to donor events. If we’re called to lead in business or ministry, we need to adopt the same mindset.
What Do You Need to Build Sustainable Revenue?
- A Clear Offer
Whether you’re building a coaching business or a ministry, your offer needs to connect with your audience. This might mean creating a high-ticket coaching program or developing a compelling donation campaign for your ministry. - A Framework
People want to see the steps they’ll take with you. A clear framework builds trust and shows them the transformation they can expect. For example, my Set-Apart Launch challenge teaches step-by-step how to launch a Spirit-led coaching business. - Compelling Messaging
Your story matters! Many of my students connect with my journey—from starting as a mom who wanted to stay home with my kids, to building a seven-figure coaching business. Sharing your testimony is one of the most powerful ways to market your business. - A Launch Plan
Launching your online Christian coaching business or ministry is critical. You can have the best program in the world, but if no one knows about it, it won’t matter. A well-executed launch brings in clients, donors, or students and creates the revenue you need to sustain your work.
The Power of Testimony in Business
One of the most important things I’ve learned in my journey is that your breakthrough is the foundation of your business. Whether it’s a health transformation, a restored marriage, or leaving corporate burnout behind, your story will resonate with the people God is calling you to help.
Here’s the thing: the gospel itself is built on testimony. When we share what God has done in our lives, we give others hope that He can do the same for them. That’s exactly what we’re doing in the coaching industry. Whether you’re helping clients with weight loss, relationships, or finances, your story is a light that guides others toward their breakthrough.
The Big Three Niches: Health, Wealth, and Relationships
If you’re wondering what niche to focus on, most businesses fall into one of these categories:
- Health: Think mental health, wellness, or inner healing. This could include coaching for trauma recovery, spiritual health, or physical fitness.
- Wealth: This includes business coaching, financial freedom programs, or teaching others how to create a thriving side hustle.
- Relationships: Marriage coaching, parenting strategies, or helping singles navigate dating from a Christian perspective.
Faith and mindset coaching are also valuable, but I encourage you to tie them to tangible outcomes. For example, instead of only offering faith-based encouragement, you might teach clients how to heal from trauma or build stronger relationships with God and others.
Why Sustainable Revenue Matters
At the end of the day, creating sustainable revenue allows you to keep going. It’s what enables you to pour into others without burning out. If you’re struggling to generate income, I want to challenge you to rethink how you’re running your business or ministry. It’s not just about surviving—it’s about thriving so you can lead from a place of abundance.
Ready to Build a Sustainable Business?
If this resonates with you, I want to invite you to join my Set Apart Launch Holiday Edition challenge. Over five days, I’ll walk you through:
- Launching a Spirit-led coaching business
- Developing a signature coaching method
- Finding freedom and building generational wealth
- Creating a timeless, recession-proof launch strategy
- Overcoming the psychological and spiritual warfare that stops you from launching
This is your chance to build a sustainable coaching business or ministry that aligns with the calling God has placed on your life. Don’t wait—your breakthrough is waiting on the other side of obedience!
Final Thoughts
Creating sustainable revenue as a Christian Life Coach or ministry leader isn’t just about money—it’s about answering God’s call and stewarding your gifts well. You’ve been called to set people free, and now is the time to step into that calling with confidence. Let’s build something amazing together, friends. Your kingdom work matters, and I can’t wait to see what God does through you! Don’t forget to sign up for the Set Apart Launch Challenge—I’ll see you there.
EPISODE LINKS
5-Day Set-Apart Launch Holiday Edition: Come and joyfully learn how to launch a set-apart coaching business & how I enrolled $215K+ in students in just 2 weeks while in Holy Spirit alignment with God’s calling. Join the FREE 5-Day Live Challenge starting Monday December 9, 2024. Register Now!
Kingdom Seasons Coaching Quiz: Be sure to check out my Kingdom Seasons Coaching Quiz! Get your custom plan & the action steps you need to take in your business right now, for a thriving online coaching business.
The Selah Collective: It’s an amazing time to join The Selah Collective! This 12-month group coaching program is for you if you are a faith-filled coach or course creator and are ready to step radiantly into God’s calling for your life by creating, launching, and scaling your high-ticket signature coaching program from $0-100k.
Eden: The Mastermind: Join our exclusive group of holy-spirit led women inside of Eden: The Mastermind if you have made at least $20k-100k+ in online business and want to scale to your first $500k-$1M.
Women of Valor 3-Part Free Mini-Course: Learn how identity and healing create rich soil for an online business, how to create 6 + 7 figure offers and how you can implement the Esther Upleveled Sales System in your online business. Register for free 3-part mini-course here.
The 40-Page FREE $100K Guide: If you want to hit your first $100K in your coaching business in the next 12 months, grab my guide: 12 Months to $100k! This is for you if you are struggling in your online business, you haven’t launched yet, you aren’t sure where to start, or you’re just stuck on the hamster wheel of posting on social media with no results. With this guide as your roadmap, learn how you can hit $100K in the next 12 months. I’m spilling all my secrets, from how I built my own businesses to providing you with behind-the-scenes info about revenue, ad spend, and profit, plus my proven 5-phase plan to help you get started!
Kartra: Want to get started with Kartra, the all-in-one funnel builder? Use this link for a 14-day trial!
Join the Set-Apart Women Coaches Facebook group: As a Christian business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community, and connect with other online business owners who are Wild + Radiant just like you!
Free Instagram DM Automation Template: If you’re tired of spending hours DMing your audience, check this out! Designed specifically to help coaches and course creators just like you, get FREE, ORGANIC email leads on Instagram using this DM template. Now, instead of spending hours on DM outreach, you can let this simple tool do it for you while you sit back and reap the rewards.
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Subscribe and leave a review: Subscribe to the podcast, leave a review on Apple, and email me a screenshot at team@wildandradiant.com to get a FREE coffee!
OTHER EPISODES YOU MIGHT ENJOY
Episode 179: Merging Your Skillset Into a Coaching Program {Holy Hustle Coaching Series – 2 of 7}
Episode 119: Price Your Coaching Program to Make Money from the Start
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