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Hey ladies! Today I want to talk about something I see come up all the time with women who feel called to build a Christian online business. This is especially true if you see yourself as a Christian business coach, or you know God has called you to create something online that truly serves people and makes a real Kingdom-impact.
There is a very specific place where women get stuck when it comes to launching or growing an online business, and most of the time it has nothing to do with effort or desire. It usually comes down to confusion around how they’re supposed to build what God has given them. It often starts with this question, Do I have a ministry…or do I have an online business? When you don’t know how to answer that, it affects everything, how you charge, how you build systems, how you market, and whether or not you feel confident going all in on entrepreneurship.
Where Christian Women Coaches Get “Stuck”
I see this constantly with women learning how to build an online coaching business. You feel called to help people, you want what you’re building to honor God, and at the end of the day, you just want to be like Jesus and serve.
But when it comes to actually growing what you’ve started, things begin to feel heavier than they should. The vision feels complicated, you’re doing a lot, and yet it doesn’t feel sustainable. Most women get stuck because they feel forced to choose one or the other, ministry or business.
They’re either:
- Pouring their heart and soul out for free, or
- Feeling turned off by business because it seems like money and marketing with no soul.
That false choice keeps many women stuck at the same level for years.
When Online Work Is Treated Only Like Ministry
When women treat what they’re building only as ministry, this is usually what happens. They’re doing a lot for free, pouring into people constantly, and making an incredible Kingdom impact, but there is very little structure or income supporting what they’re doing.
There are incredible ministries out there, but the ones that last are structured. Think about the church. Churches fund ministry activities, steward finances, and operate with leadership, systems, and accountability. That doesn’t make them less spiritual, it’s what allows them to keep serving.
When you’re building something outside of that structure, you still need income to support the work. You still have a family to take care of, and your needs still matter. Serving in ministry requires resources, and resources require structure.
When Online Work Loses Its Mission
On the other side, some women go all in on strategy and leave the ministry behind. Everything becomes about:
- Marketing
- Numbers
- Productivity
- Growth
For women with a heart for people, that can feel off. This is where what started as a calling can begin to feel disconnected, all systems and no soul.
I’ve experienced this myself. Before stepping fully into faith-based online business, I was building things that worked on paper, but I wasn’t clear on the deeper mission behind them. There was a point in my photography business where making money wasn’t enough. I lacked clarity on who I was serving and what the bigger mission was.
It wasn’t until I niched down to Christian women photographers and got very specific with my offer that everything shifted and it turned into an amazing online business.
Here’s the Beautiful Truth
You don’t have to choose between ministry and online business. Your online coaching business can be a ministry, and it also needs to be stewarded with wisdom. This is where most women miss it. They think the choice is either to serve people or build something profitable, but that’s not how something sustainable works.
The real shift is stewardship.
Stewardship Is What Allows Growth Without Burnout
When you start viewing what you’re building through stewardship, everything changes. You begin stewarding:
- Your operations
- Your clients
- Your revenue
- Your marketing
This is what allows growth without burnout. This is also how my own online coaching business came alive. I get to serve women I care about, build something profitable, and honor God at the same time.
That combination isn’t just sustainable, it’s how you fulfill your God-given calling.
If you’re feeling frustrated, depleted, or stuck, it’s often because you’re trying to build a ministry without structure, or something structured without mission. When you bring the two together, everything shifts. If God gave you the vision, He also cares about how it’s sustained. God has a great plan for you, my friend, and you are in the right place to turn your dream into a thriving, Kingdom-building business. I’m praying this helps you find the freedom to fully chase your God-given calling.
EPISODE LINKS
Kingdom Seasons Coaching Quiz: Be sure to check out my Kingdom Seasons Coaching Quiz! Get your custom plan & the action steps you need to take in your business right now, for a thriving online coaching business.
The Selah Collective: It’s an amazing time to join The Selah Collective! This 12-month group coaching program is for you if you are a faith-filled coach or course creator and are ready to step radiantly into God’s calling for your life by creating, launching, and scaling your high-ticket signature coaching program from $0-100k.
Eden: The Mastermind: Join our exclusive group of holy-spirit led women inside of Eden: The Mastermind if you have made at least $20k-100k+ in online business and want to scale to your first $500k-$1M.
Women of Valor 3-Part Free Mini-Course: Learn how identity and healing create rich soil for an online business, how to create 6 + 7 figure offers and how you can implement the Esther Upleveled Sales System in your online business. Register for a free 3-part mini-course here.
The 40-Page FREE $100k Guide: If you want to hit your first $100k in your coaching business in the next 12 months, grab my guide: 12 Months to $100k! This is for you if you are struggling in your online business, you haven’t launched yet, you aren’t sure where to start, or you’re just stuck on the hamster wheel of posting on social media with no results. With this guide as your roadmap, learn how you can hit $100k in the next 12 months. I’m spilling all my secrets, from how I built my own businesses to providing you with behind-the-scenes info about revenue, ad spend, and profit, plus my proven 5-phase plan to help you get started!
Kartra: Want to get started with Kartra, the all-in-one funnel builder? Use this link for a 14-day trial!
Join the Set-Apart Women Coaches Facebook group: As a Christian business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community, and connect with other online business owners who are Wild + Radiant just like you!
Free Instagram DM Automation Template: If you’re tired of spending hours DMing your audience, check this out! Designed specifically to help coaches and course creators just like you, get FREE, ORGANIC email leads on Instagram using this DM template. Now, instead of spending hours on DM outreach, you can let this simple tool do it for you while you sit back and reap the rewards.
Follow me on Instagram: Follow Ashley June Co. on InstagramSubscribe and leave a review: Subscribe to the podcast, leave a review on Apple or comment on Spotify, and email me a screenshot at team@wildandradiant.com to get a FREE GIFT!
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239. How Do I Monetize My Calling & Launch a Sustainable Faith-Based Online Business or Ministry?
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