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Lions and tigers and bears—OH MY!
That’s literally what I was thinking about when I sat down to begin this episode. Because when it comes to sales, especially high-ticket sales, so many Christian women coaches get stuck in a swirl of fear, anxiety, and “ick” feelings. And honestly? It makes me giggle a little—because I’ve been there. And I know that fear isn’t real. It’s programming. It’s spiritual warfare. And it’s totally something we can break through.
Today, we’re diving deep into 3 high-ticket sales tips every Christian business coach, online life coach, or online entrepreneur needs to know in 2025. These are the same exact strategies I use in my own seven-figure business—and teach inside the Selah Collective, our signature group coaching experience for Holy Spirit-led women building online coaching businesses.
Let’s talk about why high-ticket sales are the place to start and scale your coaching business—and how these 3 sales tips will set you apart in this noisy, online space.
Why High-Ticket Sales Matter (Especially for Faith-Based Coaches)
Let me break this down simply:
It takes the same amount of effort to sell a $2,500 offer as it does to sell a $250 offer.
This is a truth that I wish more women knew before they started trying to hustle low-ticket offers to cold audiences. Unless you’ve got massive organic traffic (think: Instagram influencer status or a YouTube channel with thousands of subscribers), low-ticket offers are just not the place to begin.
If your goal is to make $10K/month (hello, first six-figure year!)—you need:
- 4 clients at $2,500
- Or 40 clients at $250
Which one sounds more peaceful? Which one gives you the margin to show up for your kids, your marriage, your ministry and not burn out?
This is why I’m so passionate about helping online Christian coaches start with high-ticket offers.
Because you get to:
- Solve real problems with real transformation.
- Create boutique-level client experiences.
- Scale with sustainability and peace.
- Avoid burnout and glorify God with your time.
Sales Tip #1: Give Your Clients a Reason to Buy Now
This is not about manipulation. This is about momentum.
In 2025, people are buying slower. The economy is still wild. Attention spans are shorter. If there’s no compelling reason to say yes right now…they probably won’t.
I’ve learned that you can’t consistently get new clients if there is no reason to “buy now.”
In order to create offers that activate your audience you need to use:
- Scarcity: “We have 5 spots left in this cohort!”
- Urgency: “Doors close Friday at midnight!”
- Bonuses: “If you apply today, you’ll get our exclusive secret bonus for free!”
And remember—bonuses don’t replace your offer. They just sweeten the deal.
Think of it like an ice cream sundae. Your core program is the scoop of vanilla ice cream (still amazing!), but the bonuses? Those are the hot fudge, the sprinkles, and the cherry on top. You want people to feel like they’ll miss out if they don’t sign up.
And please hear me on this: You are not your client’s babysitter. You are not their financial advisor. You are not the Holy Spirit. This may initially sound harsh, but it is truly none of your business what choices your clients are making.
Offer the solution. Honor the Lord in how you present it. And trust your clients to make their own empowered decisions.
Sales Tip #2: Use Storytelling (a.k.a. Testimony Marketing)
Want to make sales feel way less icky? Tell your story.
Most Christian life coaches and Christian business coaches I work with are helping their clients through a breakthrough they themselves experienced. Whether it’s healing from burnout, creating consistent income, breaking generational strongholds, or launching a God-given vision, you have a story to share. Sales is so easy if you are simply sharing your own story and then asking them if they want to learn how you did it.
That’s it. That’s the entire playbook.
People don’t want perfection. They want real. When you share your story, they see themselves in you. They believe that if God did it for her, He can do it for me too.
We use storytelling for everything:
- Social posts
- Webinars
- Sales calls
- Emails
- Launches
Why? Because storytelling activates the feeling part of the brain, not just the logical “data” part. And transformation-based decisions (like investing in an online coaching program) are made in the heart, not the spreadsheet.
And guess what? Your story is the one thing no one can copy. In a world full of carbon-copy content (hello, ChatGPT), your story is your superpower.
Sales Tip #3: Personalization Wins in a Saturated Market
People are craving real connection right now.
After years of automation, webinars, email funnels, and AI content…they want human interaction. They want to feel seen, known and supported. Especially in the Christian coaching industry, where spiritual guidance and emotional healing often intertwine with strategy.
In 2025, personal customization is going to separate the wheat from the chaff. However, ladies, just because there is an increasing need for 1-1 support and personal customization, this does not mean that personal touch cannot also be systematized.
You will not have to live in Voxer or do Zoom calls 24/7. But it does mean that high-ticket clients want to know:
- Will this be tailored to my unique situation?
- Can I ask questions and get support?
- Is this a relationship, or just a transaction?
Final Thoughts: You Can Learn to Love Sales
Sales is a skill. A muscle. And yes, an art.
And when done with integrity, strategy, and Holy Spirit discernment—it’s also a ministry.
You’re not selling, you’re inviting. You’re inviting someone into transformation. Into breakthrough. Into a new way of life that aligns with God’s purpose for them.
So ditch the fear. Ditch the shame. Ditch the “salesy” identity crisis.
Building a set apart online business means stepping into the business battlefield with boldness, discernment, and the armor of God.
You’ve got this, ladies!
EPISODE LINKS
Kingdom Seasons Coaching Quiz: Be sure to check out my Kingdom Seasons Coaching Quiz! Get your custom plan & the action steps you need to take in your business right now, for a thriving online coaching business.
The Selah Collective: It’s an amazing time to join The Selah Collective! This 12-month group coaching program is for you if you are a faith-filled coach or course creator and are ready to step radiantly into God’s calling for your life by creating, launching, and scaling your high-ticket signature coaching program from $0-100k.
Eden: The Mastermind: Join our exclusive group of holy-spirit led women inside of Eden: The Mastermind if you have made at least $20k-100k+ in online business and want to scale to your first $500k-$1M.
Women of Valor 3-Part Free Mini-Course: Learn how identity and healing create rich soil for an online business, how to create 6 + 7 figure offers and how you can implement the Esther Upleveled Sales System in your online business. Register for a free 3-part mini-course here.
The 40-Page FREE $100k Guide: If you want to hit your first $100k in your coaching business in the next 12 months, grab my guide: 12 Months to $100k! This is for you if you are struggling in your online business, you haven’t launched yet, you aren’t sure where to start, or you’re just stuck on the hamster wheel of posting on social media with no results. With this guide as your roadmap, learn how you can hit $100k in the next 12 months. I’m spilling all my secrets, from how I built my own businesses to providing you with behind-the-scenes info about revenue, ad spend, and profit, plus my proven 5-phase plan to help you get started!
The Productivity Playbook: The *Every-Day* go to Operations Planner for your online coaching + course creator businesses so you can strategically grow your revenue and impact every month and stop staring at your computer screen wondering what you should be working on that day to enroll more clients (Includes weekly scripture for your heart and soul)
Kartra: Want to get started with Kartra, the all-in-one funnel builder? Use this link for a 14-day trial!
Join the Set-Apart Women Coaches Facebook group: As a Christian business coach, I have created an amazing community of faith-based entrepreneurs. Check out my free community, and connect with other online business owners who are Wild + Radiant just like you!
Free Instagram DM Automation Template: If you’re tired of spending hours DMing your audience, check this out! Designed specifically to help coaches and course creators just like you, get FREE, ORGANIC email leads on Instagram using this DM template. Now, instead of spending hours on DM outreach, you can let this simple tool do it for you while you sit back and reap the rewards.
Follow me on Instagram: Follow Ashley June Co. on Instagram
Subscribe and leave a review: Subscribe to the podcast, leave a review on Apple or comment on Spotify, and email me a screenshot at team@wildandradiant.com to get a FREE GIFT!
OTHER EPISODES YOU MIGHT ENJOY
Episode 187: Christian Women Business Besties
Episode 202: Create Sustainable Revenue for Kingdom Work as a Christian Coach or Ministry Leader
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