Okay ladies…this one’s a rant! A Holy Spirit-led, pull-up-your-big-girl-pants, business coach style, kind of talk. Because I’m seeing something in the Christian coaching space that I just can’t stay quiet about. And it’s this: ChatGPT will not build your online business for you.
Now, don’t get me wrong. I’m not against tech. I’m not even against AI. In fact, I actually like ChatGPT. I use it in my own online coaching business. I’ve used it to create meal plans (minus the salmon because ew, no thanks). I’ve asked it for help when I was sick with strep. I even used it to help me prepare for a hard conversation that I wanted to approach with sensitivity.
But here’s the deal: ChatGPT is a great resource—but it needs YOUR voice, YOUR vision, and YOUR conviction.
And if you’re relying on AI to be the brains, the builder, and the brand of your Christian online business…girl, you’re setting yourself up to stall out before you even get momentum.

Let me take you back to a moment that changed everything for me…I was in my late 20’s, stuck in a corporate job that made me physically sick. And I’m not just being dramatic—I literally had chronic anxiety, cold sores, and constant fatigue. I prayed every morning that I’d survive another day. I pushed myself. I tried to make it work. I told myself it was just a hard season. But was it? Today I’m diving into something that not enough Christian women talk about in business: what happens when God’s grace lifts from a season and it’s time to change directions.

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If you’re a Holy Spirit-led coach, course creator, ministry leader, or service provider who’s stepped out in faith with your online business…but you’re still wondering why the breakthrough hasn’t come yet—this one’s for you. I’m officially inviting you into The Set-Apart Launch: Endless Summer Edition, a completely free 5-day live coaching challenge that kicks off Monday, May 5th (yes, Cinco de Mayo). And if you’ve launched and you are not getting the response you have hoped for—you’re going to learn how to fix that.

I have had a few strong conversations with the Lord asking, “God, do You want me to build a business or start a ministry?” It had always felt like the answer would be an either/or and that is how I asked the question. I am sure you can relate to the tension between building something that feels impactful and Spirit-led—but also needing it to be profitable. We all have a need to feed the family and keep the lights on; at home and work quite honestly.
That’s exactly what we’re unpacking today. And let me just say—it is biblical that this doesn’t have to be either/or. You can absolutely build a Christian coaching business that functions as a ministry, and you can structure the same faith-based online business in a way that is deeply impactful and sustainable.